Blog: Dean BestA CEO enjoying his products

Dean Best | 1 August 2007

Results day must be a tiring one for top executives, not least for the public face of the company – the CEO.

A typical results day for a chief executive often starts as early as 5am with analyst presentations and TV and radio interviews with the likes of Bloomberg and the BBC.

Given the early start, it was understandable that Cadbury Schweppes CEO Todd Stitzer found time to munch through a packet of his company’s sweets before addressing the press in London today (1 August).

“It’s always difficult on days like this to remember the fun of confectionery,” Stitzer told the assembled press corps. “I’ve just mainstreamed my way through half a bag in ten seconds,” he said pointing to a battered packet of sweets produced by the UK group’s Australian arm, The Natural Confectionery Company.

And who can blame Stitzer for taking a chance to refuel before reporting on Cadbury’s first-half results? The restructuring at the company, the squeeze on margins as the company’s ramps up investment in a streamlined portfolio of products and the delay in the possible sale of its US drinks arm were among the subjects on which the press were keen to grill Stitzer.

With all that’s going on at Cadbury at the moment, we seem to have discovered how the company’s CEO gets through the day.


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