Blog: A fair trade?

Catherine Sleep | 18 May 2005

Organic chocolate firm Green & Black’s, whose Maya Gold dark chocolate was the first product to be awarded the Fairtrade mark back in 1994, has been bought by UK confectionery giant Cadbury Schweppes.

Craig Sams, who, together with his wife Josephine Fairley, founded Green & Black’s in 1991, also co-founded the Whole Earth food company and chairs the Soil Association, the UK’s certifier of organic products. So why is a man with such clear interests in organic and fair trade issues selling his chocolate company to a multinational such as Cadbury? Isn’t there a risk that Green & Black’s ethical principles will get lost under the control of a non-Fairtrade chocolate company?

The Guardian published an interview with the man himself earlier this week, which makes for interesting reading.

Kate Barker

Acting Editor, just-food.com

Interview with Craig Sams


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