Blog: A Penny for Aldi and Lidl's thoughts....
Dean Best | 12 February 2009
Effective PR has been a key factor behind the rise of the discounters in the UK, particularly from Aldi.
The German giant, however, would do well to also keep any eye on what is happening in its own backyard.
Germany, the European market that is almost synonymous with cut-price retailing, is, unsurprisingly, also seeing its own price war as the downturn bites.
And it is the likes of Penny, the discount chain owned by German retailer Rewe Group, that is making great play of the value it can offer consumers.
Today (12 February), Penny trumpeted the results of a survey by German TV station Stern TV, which the retailer claimed showed it is “the cheapest discounter in Germany”.
Penny has launched a series of pricing offensives since the turn of the year in the battle for cash-strapped German shoppers.
“We will continue hard and consistently in our price-performance work: top quality at the lowest prices – simple, fair, honest,” claimed Rewe executive Armin Rehberg.
It's likely that the likes of Aldi and Lidl will not take that lying down.
UK consumers are being urged to think of other ways to use their jack-o-lanterns and cut the millions of tonnes of pumpkin that is wasted at this time of year....
A new report by the Soil Association has highlighted a lack of healthy lunch options at the cafes of some of the UK's most prestigious visitor attractions....
The BBC turned to just-food today for insight on the price dispute between Tesco and Unilever....
Just weeks after buying UK turkey processor Bernard Matthews from administration, food tycoon Ranjit Boparan has struck a similar deal....
- Nestle India grows with global, digital innovation
- How Nestle tackles Indian challenges - interview
- Lamb Weston goes it alone: six things to learn
- Analysis: Tyson's shrewd investment in Beyond Meat
- Thailand: convenience to continue to thrive
- Mars launches Maltesers in the US
- Bel takes majority stake in MOM Group
- Campbell backs US nutrition start-up Habit
- Mondelez focuses on margins as sales slip
- Nestle's Buitoni to remove GMOs
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Packaged Food: Quarterly Statement Q3 2016
- Omega-3 in Food and Beverage:Time for a Reboot?
- Global Food Packaging: Innovating for Greater Convenience and Quality Image
- Meat Processing in China - Industry Market Research Report