Blog: A question of commitment
Catherine Sleep | 27 October 2004
When it comes to ethical issues it’s often difficult for companies with shareholders to put their money where their mouth is. The need to turn a profit can stand in the way of doing the right thing. It comes down to a question of commitment, which reminds me of a comparison I heard between the different parties involved in environmental protection and those involved in making a bacon & egg sandwich. The person who made the sandwich was involved, as was the chicken which laid the egg. But the pig, well, the pig was utterly committed, and that makes all the difference.
Last week I attended a conference examining the state of household waste recycling in the UK. Packaging manufacturers are getting involved in the debate as well as local authorities and retailers. Take a look at the feature I wrote if the burning issue of recycling interests you.
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