Blog: A taste of IFE
Catherine Sleep | 15 March 2005
Yesterday I had my first taste of IFE, the International Food and Drink Exhibition in London. With more than 1,350 exhibitors from over 40 countries, there was plenty to see, and plenty of foods to sample. The current popular trends of health and convenience were in evidence, with many new better-for-you products on show, as well as convenience foods such as ready prepared vegetables. But despite current healthy eating trends, there was still plenty of room for indulgence, with some wonderful chocolates and pastries on offer.
Besides some delicious olives, cheeses, biscuits, Thai curry, mushroom risotto, marinated artichokes and low-carb ice cream, I also had my first taste of alfalfa sprouts. Much championed by TV’s healthy eating guru Gillian McKeith, alfalfa sprouts, together with other sprouted seeds such as broccoli and radish, are believed to be full of vitamins, minerals, enzymes and amino acids. Broccoli sprouts, for example, are thought to have 50 times the anti-cancer compound (sulforaphane) found in mature broccoli. I’ve been wondering what they taste like ever since hearing them mentioned on Channel 4’s You Are What You Eat, but visiting the Good4U Food Company’s stand at IFE was the first opportunity I’d had to taste them. And I have to say I was pleasantly surprised. In appearance and texture they are similar to cress, and as such can be added to food such as sandwiches, stir fries, salads and soups. I for one hope to see them in supermarkets soon.
Overall, I was impressed with the size and organisation of IFE, as well as the diversity of products on show. It was also great to meet so many other food industry people and taste so many excellent foods!
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
- Danone's Q1: four things to learn
- Nestle Q1 update: four things to learn
- Column: Why snacking is the new meal
- Who will buy Danone's Stonyfield business?
- Interview: KP Snacks on growth strategy
- Tyson shops Sara Lee bakery, Kettle and Van's
- Nestle to cut UK confectionery jobs
- Tyson to buy burger-to-entree firm AdvancePierre
- PepsiCo affirms full-year target as Q1 hits mark
- TreeHouse Foods sells soup, baby food units