Blog: Ad land: Mrs Kipling's TV debut; Paddington lured back to marmalade
Dean Best | 1 March 2010
Mrs Kipling takes her bow
A couple of amusing tales have emerged from ad land today (1 March).
First, TV screens in the UK will soon see what Mrs Kipling looks like in the flesh in a new campaign for Premier Foods' cake brand Mr Kipling.
The Mr Kipling brand is among Premier's five "drive" brands and categories that the UK group believes will drive growth at the company.
Mrs Kipling's identity has, until now, been kept under wraps but the UK's largest food maker is allowing the cake maker's good lady wife make her TV debut to plug its Oatibakes range, which was first launched in January.
Premier, meanwhile, has also lured back Paddington Bear to marmalade after a couple of years of munching on Marmite.
The TV character will from tomorrow be the "face" of the Robertson’s Golden Shred marmalade after a stint plugging the Unilever brand.
Premier said the use of Paddington made "perfect sense" amid the consumer trend for nostalgia. The company is also hoping the signing of Paddington will take its marmalade products to a "younger audience".
Unilever, meanwhile, issued an impish goobye to Paddington as he returned to marmalade.
"We said farewell to Paddington and sent him off on his travels with his suitcase full of Marmite sandwiches," a spokesperson said.
"It seems fitting that a bear as prone to mishaps as Paddington should turn up at Robertson's after developing such a savoury tooth."
One key questions remains, however: did Paddington love Marmite? Or hate it?
Sectors: Advertising & labelling
To follow on from our earlier notice and after some hard work from our technical team, just-food is back live after today's power outage....
Much of the UK has felt the impact of Storm Doris today - and just-food's head office has been no exception....
Quorn Foods, the UK-based meat-free business owned by Philippines group Monde Nissin, has settled a lawsuit in the US over a claim on its packaging....
A year after union officials alleged Fyffes abused workers on plantations in Central America - and called on the produce giant to be kicked out of the Ethical Trading Initiative forum - the company is...
Much of the chatter about where 3G Capital could look next has centred on packaged food - but might the private-equity fund be about to extend its foodservice empire?...
- US food next wave on display at Winter Fancy Food
- Does Kraft Heinz want to swallow Unilever whole?
- Focus: Nestle CEO plan to balance sales, earnings
- Comment: Meal kits in US - don't believe the hype
- Wessanen eyes growth in "resurgent" organic market
- Unilever launches operational review
- Kraft Heinz pulls Unilever bid
- General Mills issues profit warning
- Kerry operating earnings strengthen on slow sales
- Glanbia focuses on nutrition with Irish dairy spin