Blog: Dean BestAd land: Mrs Kipling's TV debut; Paddington lured back to marmalade

Dean Best | 1 March 2010

Mrs Kipling takes her bow

Mrs Kipling takes her bow

A couple of amusing tales have emerged from ad land today (1 March).

First, TV screens in the UK will soon see what Mrs Kipling looks like in the flesh in a new campaign for Premier Foods' cake brand Mr Kipling.

The Mr Kipling brand is among Premier's five "drive" brands and categories that the UK group believes will drive growth at the company.

Mrs Kipling's identity has, until now, been kept under wraps but the UK's largest food maker is allowing the cake maker's good lady wife make her TV debut to plug its Oatibakes range, which was first launched in January.

Premier, meanwhile, has also lured back Paddington Bear to marmalade after a couple of years of munching on Marmite.

The TV character will from tomorrow be the "face" of the Robertson’s Golden Shred marmalade after a stint plugging the Unilever brand.

Premier said the use of Paddington made "perfect sense" amid the consumer trend for nostalgia. The company is also hoping the signing of Paddington will take its marmalade products to a "younger audience".

Unilever, meanwhile, issued an impish goobye to Paddington as he returned to marmalade.

"We said farewell to Paddington and sent him off on his travels with his suitcase full of Marmite sandwiches," a spokesperson said.

"It seems fitting that a bear as prone to mishaps as Paddington should turn up at Robertson's after developing such a savoury tooth."

One key questions remains, however: did Paddington love Marmite? Or hate it?


BLOG

Blue Bell Creameries involved in another safety scare

Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...

BLOG

Hain Celestial's Orchard House deal waved through

The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....

BLOG

Hershey's unusual move to share sales data

Hershey made an unusual announcement today (20 September), sharing its own sales data for the last four weeks to assuage any possible investor concern over figures released by Nielsen....

BLOG

Are EU nations using Brexit to revisit country of origin labeling?

As the UK starts to ponder what kind of a relationship it wants with the European Union post-Brexit, EU leaders have been lining up to warn that Britain will not be allowed to "cherry pick" deals and ...

just-food homepage



Forgot your password?