Blog: Ahold launches German assault
Dean Best | 13 September 2012
Ahold opened first store in Germany yesterday (12 September)
Ahold has opened its first store in Germany, a convenience outlet modelled on the newest AH To Go concept it has in its own market. And the Dutch retail giant tells just-food it has plans for ten more of the stores in Germany in the next year.
The retailer outlined plans to move into neighbouring Germany last August and yesterday (12 September) opened its first store in the country in the city of Aachen.
Ahold's current management is more cautious than regimes of 15 to 20 years ago when it comes to international expansion but the new AH To Go store in Germany follows its foray into Belgium last year.
Germany is renowned as being one of the toughest retail markets in the world and international retailers have struggled, including Wal-Mart which quit the market in 2006.
Nevertheless, Ahold sees potential. A spokesperson for Ahold's German business said the goal is to open "ten stores in the next 12 months".
The retailer believes the convenience sector in Germany is a "niche" it can exploit.
"The convenience market is poorly developed," she says. "There are not many comparable concepts to AH To Go."
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
- Interview: Sir Kensington's on sale to Unilever
- Analysis: Post discusses rationale for Weetabix
- Who will buy Danone's Stonyfield business?
- Interview: "Disruptive" snack brand Hippeas
- Column: Why snacking is the new meal
- Unilever buys US condiments maker Sir Kensington's
- Ice cream helps Unilever sales, food flat
- Nestle organic growth slows but beats expectations
- Dairy dampens Danone in Q1
- Suntory to offload Australia, New Zealand foods