Blog: Aldi finds shelf space for brands
Catherine Sleep | 13 October 2005
German hard discounter Aldi has begun selling a small number of branded products in its domestic market, marking a shift from its traditional focus on cheaper private-label brands. Rival discounter Lidl has already made steps in this direction, but Aldi has traditionally been the ‘harder’ hard discounter. Although still only half the size of Aldi, Lidl performed much more convincingly in 2004 and it seems Aldi has decided to take a leaf out of its book.
Hard discounters account for 40% of the German grocery market, giving them huge negotiating power, which they will doubtless use to good effect. If sales go well, this will provide a massive new sales channel for manufacturers of high profile branded products.
Another interesting fact about Aldi: the brothers who founded the company, Karl and Theo Albrecht (ALbrecht DIscount – geddit?) are far and away the richest people in Germany. They are worth more than fifteen billion euros apiece. The senior brother, 85-year-old Karl, saw his fortune grow by an estimated €400m last year, while kid brother Theo (83) perhaps rested on his laurels as his bank balance remained steady at €15.1bn.
Who says that piling it high and selling it cheap will never make anyone rich?
To follow on from our earlier notice and after some hard work from our technical team, just-food is back live after today's power outage....
Much of the UK has felt the impact of Storm Doris today - and just-food's head office has been no exception....
A year after union officials alleged Fyffes abused workers on plantations in Central America - and called on the produce giant to be kicked out of the Ethical Trading Initiative forum - the company is...
Much of the chatter about where 3G Capital could look next has centred on packaged food - but might the private-equity fund be about to extend its foodservice empire?...
- US food next wave on display at Winter Fancy Food
- Does Kraft Heinz want to swallow Unilever whole?
- Comment: Meal kits in US - don't believe the hype
- How General Mills plans to grow - CAGNY
- Focus: Nestle CEO plan to balance sales, earnings
- Unilever launches operational review
- Kraft Heinz pulls Unilever bid
- Kerry operating earnings strengthen on slow sales
- Glanbia focuses on nutrition with Irish dairy spin
- General Mills issues profit warning