Blog: Dean BestAn April Fool's gag from Nestle...?

Dean Best | 1 April 2008

A quick look at the calendar today (1 April) suggests a run-of-the-mill story on Nestlé may not be all that it seems.

The company’s US arm this morning announced its decision to change the name of candy brand Butterfinger.

After talking to candy lovers in the US, Nestlé USA said the product had picked up some negative connotations during its 80 years on sale.

“An overwhelming majority of consumers identified the phrase with undesirable traits, such as being clumsy, awkward and lacking in physical co-ordination, skill or grace,” Nestlé USA said. Fair enough, you may say.

That perception has been enough for Nestlé to decide to change the brand’s name. The new moniker? The Finger.

That’s right, Nestlé has decided to change the unfortunately-named Butterfinger to the, apparently, altogether less embarrassing The Finger.

The company has even posted an online video explaining the change – but there was something about the broadcast that caused some cynicism in the just-food office today.

Could it be an April Fool’s joke? The question provoked a chuckle when just-food called Nestlé’s HQ in Switzerland – although we were pointed in the direction of Los Angeles for a definitive answer.

Keep yours peeled for an update in a couple of hours…


BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

BLOG

Premier Foods pension news offers cheer but challenges remain

Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....

BLOG

Another reshuffling of pack at Hain Celestial

Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....

BLOG

FrieslandCampina looking to sell final non-dairy asset

FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....

just-food homepage



Forgot your password?