Blog: Asda Mums. Electoral kingmakers?
Dean Best | 13 April 2010
As I type, an Asda website dedicated to "Asda mums" is streaming videos of Gordon Brown, David Cameron and Nick Clegg, with each party leader looking to woo the retailer's shoppers.
Move over the likes of Mondeo Man. It is now Asda's shoppers (female shoppers with kids, you understand) that, apparently, are key to getting the keys to 10 Downing Street.
The asdamums.asda.com site carries an introduction from Andy Bond, who stepped down from his role as Asda chief executive yesterday.
But, aside from the questions surrounding Bond's exit from the role, the real question is:
Will Gordo, Dave or, um, Clegg include the Asda bottom-tap in their videos?
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