Blog: Dean BestAsda Mums. Electoral kingmakers?

Dean Best | 13 April 2010

As I type, an Asda website dedicated to "Asda mums" is streaming videos of Gordon Brown, David Cameron and Nick Clegg, with each party leader looking to woo the retailer's shoppers.

Move over the likes of Mondeo Man. It is now Asda's shoppers (female shoppers with kids, you understand) that, apparently, are key to getting the keys to 10 Downing Street.

The asdamums.asda.com site carries an introduction from Andy Bond, who stepped down from his role as Asda chief executive yesterday.

But, aside from the questions surrounding Bond's exit from the role, the real question is:

Will Gordo, Dave or, um, Clegg include the Asda bottom-tap in their videos?

 


BLOG

just-food back up and running

To follow on from our earlier notice and after some hard work from our technical team, just-food is back live after today's power outage....

BLOG

Storm Doris causes power outage at just-food

Much of the UK has felt the impact of Storm Doris today - and just-food's head office has been no exception....

BLOG

Fyffes to face Ethical Trading Initiative disciplinary committee

A year after union officials alleged Fyffes abused workers on plantations in Central America - and called on the produce giant to be kicked out of the Ethical Trading Initiative forum - the company is...

BLOG

Could 3G Capital's next move be in foodservice?

Much of the chatter about where 3G Capital could look next has centred on packaged food - but might the private-equity fund be about to extend its foodservice empire?...

just-food homepage



Forgot your password?