Blog: Dean BestBan on egg TV ad was right

Dean Best | 20 June 2007

The ban of a return for a TV commercial promoting the consumption of eggs has caused something of a furore here in the UK today (20 June).

A debate has raged in the country’s newspapers and on its airwaves over whether the ban on the 1950s ad was correct in following today’s nutritional guidelines – or whether it smacked of a petty following of the rules.

The just-food office has advocates on both sides of the debate but your correspondent believes the flak directed at the watchdog is misguided.

Times have moved on since the 1950s – and rightly so. Today, we know more about the importance of a balanced and varied diet; to allow an ad that promoted eating an egg a day to return to UK screens would serve to undermine the work that has gone on to convince consumers to eat more healthily.

Bemoaning the watchdog’s decision is a nostalgic trap UK consumers should not fall into.


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