Blog: Barry Callebaut scores win with EFSA health claim backing
Michelle Russell | 19 July 2012
Swiss B2B chocolate manufacturer Barry Callebaut has scored a significant win this week after securing backing from the European Food Safety Authority (EFSA) on a health claim linking cocoa to improved blood flow.
The company had submitted the claim last year, along with evidence that 200mg of cocoa flavanols (compounds that can also be found in dark chocolate) per day helps maintain "endothelium-dependent vasodilation which contributes to normal blood flow".
Barry Callebaut claims to be the first company in the 27-member bloc to obtain an official and positive scientific opinion of the positive effects of cocoa flavanols.
Securing the back of the European food agency is a significant development for both the company and its customers who use high-flavanol cocoa products to make the claim on their products and packaging.
Winning such a claim could give Barry Callebaut a serious competitive advantage. As the company says, it sees "new market potential", including for applications in chocolate drinks, cereal bars and biscuits.
The company is still awaiting approval from the EU Commission for its health claim, which would give it the right to use the cocoa flavanols claim for five years within EU countries. A final decision is expected in early 2013.
Ask any FMCG executive to list the trends shaking up the sector and digital and e-commerce will be pretty high on the list. Drill down into that and Amazon will be one of the subjects in the digital s...
Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...
Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....
- Unilever 2016 investor day - the top takeaways
- The key questions for digital strategists in 2017
- Wessanen's move for Spain's Biogran - analysis
- Have food promotions reached tipping point?
- Burger King, Jollibee: foodservice focus, Nov 2016
- General Mills jobs to go in business revamp
- Verlinvest, China Resources invest in Oatly
- B&G acquires pasta sauce group Victoria Fine Foods
- Japan's Nagatanien buys Chaucer Food Group
- Tyson sets up US$150m investment fund