Blog: Barry Callebaut scores win with EFSA health claim backing

Michelle Russell | 19 July 2012

Swiss B2B chocolate manufacturer Barry Callebaut has scored a significant win this week after securing backing from the European Food Safety Authority (EFSA) on a health claim linking cocoa to improved blood flow.

The company had submitted the claim last year, along with evidence that 200mg of cocoa flavanols (compounds that can also be found in dark chocolate) per day helps maintain "endothelium-dependent vasodilation which contributes to normal blood flow".

Barry Callebaut claims to be the first company in the 27-member bloc to obtain an official and positive scientific opinion of the positive effects of cocoa flavanols.

Securing the back of the European food agency is a significant development for both the company and its customers who use high-flavanol cocoa products to make the claim on their products and packaging.

Winning such a claim could give Barry Callebaut a serious competitive advantage. As the company says, it sees "new market potential", including for applications in chocolate drinks, cereal bars and biscuits.

The company is still awaiting approval from the EU Commission for its health claim, which would give it the right to use the cocoa flavanols claim for five years within EU countries. A final decision is expected in early 2013.

 


BLOG

Consumers are cooking for social media - and how brands can capitalise

We hear a lot in the food industry about two interconnected trends: and social media and “foodie” culture....

BLOG

Nestle announces changes to senior team with new CEO on horizon

Nestle, set to welcome a new CEO on 1 January, has announced more changes to the make-up of its senior management team....

BLOG

Blue Bell Creameries involved in another safety scare

Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...

BLOG

Hain Celestial's Orchard House deal waved through

The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....

just-food homepage



Forgot your password?