Blog: Dean BestBeckham signs up to healthy eating

Dean Best | 26 April 2007

UK celebrity chef Jamie Oliver may annoy some but to me, he’s a pukka sort of bloke.

His campaigning for healthier school meals ultimately led to a change in UK government policy. Oliver has also put his money where his mouth is, stumping up over GBP1m (US$2m) to bankroll a London restaurant, Fifteen, run by chefs from under-privileged backgrounds.

Nevertheless, if you’re a self-conscious 12-year-old kid, you’re not likely to listen to “that bloke off the Sainsbury’s ads” when he’s cajoling you to bin the burgers in favour of something healthier.

No, the healthy-eating cause has needed true kids’ “heroes” like footballers, for instance, to keep the bandwagon rolling and convince kids that eating healthily can be cool.

And news has reached us today (26 April) that English football idol David Beckham has, through his sports academy, teamed up with frozen food giant Findus to promote omega-3 supplements.

At first glance, it seems an unlikely alliance. Are kids really going to gobble down omega-3 capsules? Remember when your mum fed you spoonfuls of cod liver oil? Is this the same footballer who has made a mint from lending a hand to help push Pepsi?

Despite these concerns, any move like this should be welcomed. Getting Becks on board can only help get the message through to kids that eating a balanced diet can be cool. And help the likes of Oliver convince those who are refusing to change their eating habits.


BLOG

just-food back up and running

To follow on from our earlier notice and after some hard work from our technical team, just-food is back live after today's power outage....

BLOG

Storm Doris causes power outage at just-food

Much of the UK has felt the impact of Storm Doris today - and just-food's head office has been no exception....

BLOG

Fyffes to face Ethical Trading Initiative disciplinary committee

A year after union officials alleged Fyffes abused workers on plantations in Central America - and called on the produce giant to be kicked out of the Ethical Trading Initiative forum - the company is...

BLOG

Could 3G Capital's next move be in foodservice?

Much of the chatter about where 3G Capital could look next has centred on packaged food - but might the private-equity fund be about to extend its foodservice empire?...

just-food homepage



Forgot your password?