Blog: Dean BestBehold: the United States of McDonald's

Dean Best | 29 September 2009

A picture, so we are told, tells a thousand words. It also, however, brings spectacularly to life things which, although many may know are true, sometimes really need a visual twist to hammer them home.

Take the below, a map of the US, filled with fiery orange dots to illuminate the concentration of McDonald's restaurants in the country.

Its creator, Stephen von Worley, wanted to map the march of "generic convenience" across the US.

"As I hurtled down the highway, a pair of golden arches crept over the horizon, and the proverbial lightbulb smacked me in the forehead.  To gauge the creep of cookie-cutter commercialism, there’s no better barometer than McDonald’s – ubiquitous fast food chain and inaugural megacorporate colonizer of small towns nationwide," von Worley wrote on his website at weathersealed.com.

The map may illustrate a fact we knew - or at least had considered - but the map really does raise eyebrows.


BLOG

Consumers are cooking for social media - and how brands can capitalise

We hear a lot in the food industry about two interconnected trends: and social media and “foodie” culture....

BLOG

Nestle announces changes to senior team with new CEO on horizon

Nestle, set to welcome a new CEO on 1 January, has announced more changes to the make-up of its senior management team....

BLOG

Blue Bell Creameries involved in another safety scare

Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...

BLOG

Hain Celestial's Orchard House deal waved through

The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....

just-food homepage



Forgot your password?