Ben & Jerry's announcement imminent....?

By: Michelle Russell - 17 February 2010 17:19

As the days tick to the start of Fairtrade Fortnight, companies across the UK prepare their announcements on the resilience of their Fairtrade offerings during a tough economic recession.

Sainsbury’s was first to kick off the impending wave of Fairtrade related news on Monday (15 February), with the announcement that it has become the world’s largest retailer of Fairtrade products.

just-food, however, has had whiff of a possible launch by Unilever's Ben & Jerry’s - and a link with the Fairtrade Foundation. Could the ice-cream maker be looking to add to its Fairtrade repetoire?

Watch this space…