Blog: Ben & Jerry's backs gay couples with Hubby Hubby flavour
Dean Best | 2 September 2009
Self-styled "activist" ice cream maker Ben & Jerry's has turned its attention to civil partnerships laws in the US.
Last night, the company announced that it has changed the name of its Chubby Hubby flavour - albeit temporarily - to Hubby Hubby in the state of Vermont, where, from yesterday (1 September), gay couples could apply for marriage licences.
The issue is a divisive one in the US, where not every state allows gay couples to get married.
Involvement in such a politically fraught issue could present problems for Ben & Jerry's, although the name change will only last until the end of September.
That said, Ben & Jerry's move is a bold one, given it has announced the move through Twitter and on its Facebook fan page, which can both be seen nationwide and internationally.
"We believe that social justice can and should be something that every human being is entitled to,” says Ben & Jerry's CEO Walt Freese.
“From the very beginning of our 30 year history, we have supported equal rights for all people. The legalisation of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction and something worth celebrating with peace, love and plenty of ice cream.”
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