Blog: B&G jumps on GMO-free bandwagon
Hannah Abdulla | 16 April 2014
US food manufacture B&G Foods has joined the campaign for non-GMO by relaunching a non-GMO version of its spreadable fruit Polaner All Fruit.
The new line will feature 11 different varieties of spreadable fruit including Strawberry, Apricot, Blueberry, Cherry, Grape, Peach, Orange, Raspberry, Seedless Raspberry, Seedless Blackberry and Seedless Strawberry. Each jar comes with a Non-GMO Project Verified seal of approval.
"Consumers are becoming increasingly selective in the products they buy and feed their families, which is why we are excited to announce that the Polaner All Fruit line now meets the strict standards of the Non-GMO Project's Product Verification Program, without compromising our delicious fruit flavour," said Sandra Paige, brand manager for B&G Foods, Inc.
"By bringing the brand back to its roots with Non-GMO Project Verified ingredients, consumers can feel confident in choosing Polaner All Fruit as a trusted family favourite fruit spread."
B&G is the latest in a string of food firms to express their support of anti-GMO campaigners.
The GMO debate has gained widespread public attention in the US, with GMO-free lobbyists calling for mandatory labelling of GMO ingredients. Industry bodies representing the food industry - notably the Grocery Manufacturers Association - have opposed the introduction of labelling rules by state legislators and emphasised the widespread use of GMO crops in the US would make it impossible to convert the supply chain to a GMO-free footing.
At the beginning of March Boulder Brands relaunched its Smart Balance buttery spreads as GMO-free. Earlier in the year Post Holdings and General Mills launched GMO-free alternatives of Grape-Nuts and Cheerios respectively.
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