Blog: Blogging powerful

Catherine Sleep | 21 February 2006

I’ve always thought of this blog as a little bit of food fluff to help readers through the hard news and analysis that dominates most of the site. Yet it may be more influential than we presume.

A while back one of the team mentioned in the blog the general confusion over cereals, adding that in his local branch of Wal-Mart’s Asda supermarket there was a breakfast cereal aisle with a big sign over part of it saying ‘wheat’. And under it there were hundreds of boxes of cornflakes.

I was speaking to him recently and he told me that within a week of the blog being published, the sign had been corrected. Way to go!

The blog in question


BLOG

Fyffes to face Ethical Trading Initiative disciplinary committee

A year after union officials alleged Fyffes abused workers on plantations in Central America - and called on the produce giant to be kicked out of the Ethical Trading Initiative forum - the company is...

BLOG

Could 3G Capital's next move be in foodservice?

Much of the chatter about where 3G Capital could look next has centred on packaged food - but might the private-equity fund be about to extend its foodservice empire?...

BLOG

Safety allegations could tarnish Mead Johnson's reputation

Headlines that Mead Johnson's board has backed Reckitt Benckiser's takeover bid will no doubt overshadow the other news on the group this week – that it is facing a US lawsuit from a “whistle blower” ...

BLOG

The list of UK's top five grocers has a new member

Kantar Worldpanel issued its monthly supermarket share data in the UK this morning - and the numbers showed a change in the identity of the country's top five food retailers....

just-food homepage



Forgot your password?