Blog: Blogging powerful

Catherine Sleep | 21 February 2006

I’ve always thought of this blog as a little bit of food fluff to help readers through the hard news and analysis that dominates most of the site. Yet it may be more influential than we presume.

A while back one of the team mentioned in the blog the general confusion over cereals, adding that in his local branch of Wal-Mart’s Asda supermarket there was a breakfast cereal aisle with a big sign over part of it saying ‘wheat’. And under it there were hundreds of boxes of cornflakes.

I was speaking to him recently and he told me that within a week of the blog being published, the sign had been corrected. Way to go!

The blog in question


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