Blog: Katy AskewBoulder expands in foodservice with Pizza Hut tie-up

Katy Askew | 14 January 2015

Boulder Brands is expanding its Udi's brand in the foodservice channel through a tie-up that will bring two varieties of gluten-free pizza to Pizza Hut outlets throughout the US.

Pizza Hut gluten-free pizza will be co-branded with Udi's and will be available in cheese and pepperoni.

The move reflects continued demand growth for gluten-free products as greater numbers of consumers in the US are diagnosed with Coeliac disease or adopt a gluten-free diet for perceived health and wellness benefits. It unlocks a significant opportunity for Boulder to grow sales in the foodservice channel, valued at US$641.43bn in 2013 according to Technomic.

The deal also demonstrates the value branded packaged food manufacturers can bring to the foodservice channel. As the brand leader in the gluten-free segment in the US, Udi's brand capital should serve to reassure consumers of the quality of Pizza Hut's gluten-free offering.

Boulder will certainly hope so. It is going through a challenging spell; in October, the company reported a third-quarter loss after impairment charges on its Smart Balance division.

The group's gluten-free arm has performed well and more foodservice deals could be in the offing. BB&T Capital Markets analyst Andrew Wolf said today Boulder had flagged in August it would launch into two national restaurant chains and was in talks with more.

Sectors: Free-from

Companies: Boulder Brands

BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

BLOG

Premier Foods pension news offers cheer but challenges remain

Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....

BLOG

Another reshuffling of pack at Hain Celestial

Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....

BLOG

FrieslandCampina looking to sell final non-dairy asset

FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....

just-food homepage



Forgot your password?