Blog: Brand New You
Catherine Sleep | 23 December 2004
US food company General Mills is launching a new weight management programme aimed at helping customers to lose weight while maintaining a balanced diet.
The good thing about it is that it encourages people to lose weight gradually – at a rate of one pound per week. The other promising aspect is that it is based on a successful employee health programme, so it’s been tried and tested by at least 500 General Mills staff members. (The not so great thing is that it has a cheesy name - Brand New You - but never mind, one can’t have it all.)
In my head I can already see the winning smiles of newly slim General Mills employees featuring in TV commercials, the before and after photos and the heart-warming stories of how weight loss changed their lives. Cynicism aside, using employees to market products and services is a good idea as slimmers are likely to be inspired by ‘real life’ stories.
General Mills says its diet plans will recommend its own products as well as some it does not make. It will be interesting to see the mix; if every meal is centred primarily on General Mills products, people will soon get sceptical.
The BBC turned to just-food today for insight on the price dispute between Tesco and Unilever....
Just weeks after buying UK turkey processor Bernard Matthews from administration, food tycoon Ranjit Boparan has struck a similar deal....
Shares in Tyson Foods slumped on Friday, closing down almost 9% after an analyst claimed a lawsuit facing the company could hit the US meat titan....
- It won't just be Unilever to push for Brexit hikes
- Price an underlying tension across European FMCG
- Danone's Q3 sales - what the analysts say
- Interview: UK trade body on Brexit's policy impact
- Interview: UK trade body on the impact of Brexit
- Nestle lowers outlook on "softer environment"
- PepsiCo sets 2025 nutrition, sustainability goals
- China "transition" drags on Danone Q3
- UK announces "action plan" to drive food exports
- CP Foods invests in UK foodservice firm Foodfellas
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Omega-3 in Food and Beverage:Time for a Reboot?
- Constellation Brands, Inc. (STZ) - Financial and Strategic SWOT Analysis Review
- Global Food Packaging: Innovating for Greater Convenience and Quality Image
- Packaged Food: Quarterly Statement Q3 2016