Blog: Britain's most dangerous biscuit
Dean Best | 10 September 2009
It's official. The UK's most dangerous biscuit is the humble custard cream.
According to new research from Mindlab, you are at greater risk of injury if you munch a custard cream on your tea break than if you consume a less “dangerous” treat.
The report, which was sponsored by chocolate biscuit bar Rocky, looked at various biscuit-related accidents. These ranged from people poking their eyes or damaging teeth with biscuits to falling off chairs reaching for biscuits and being hit by flying biscuit fragments.
Most notably, one hapless biscuit-eater got stuck in concrete after wading in to retrieve a wayward biscuit.
The “danger list” also reflected the biscuits' physical properties – such as hardness – and other aspects of their consumption such as “dunkability” and “crumb dispersal”.
While the reports' premise may sound rather foolish, looking at the amount of ink the story has generated here in the UK it is clear that it is actually a rather clever marketing angle.
And for those of you who want to reduce the likelihood of biscuit-related accidents, the Biscuit Injury Threat Evaluation list shows that jaffa cakes are the least hazardous snack, presumably because the jammy filling provides cushioning.
Katy Humphries, deputy editor
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