Blog: Burts rewarded for no-salt initiative
Catherine Sleep | 23 February 2006
Devon crisp maker Burts Potato Chips has won the 2006 Food & Drink Expo Ideas to Dine For! for its No Salt Chips. While the product doubtless gets extra points with consumers for giving 5% of profits generated by said crisps to Great Ormond Street Hospital Children’s Charity, the award was judged by industry experts including chefs and food writers. In other words, the product could not have won for its ethical credentials alone; it must taste good.
This is a real challenge for an unsalted crisp, especially when industry commentators like restaurant critic Jay Rayner are coming out with gems such as, and I quote, “Anyone who doesn't want salt on their crisps is no friend of mine”.
There clearly is a market for unsalted crisps, even if some people find it hard to imagine. There are a couple of tricks that can help a reduction in salt intake seem palatable. Use flavour by adding other ingredients (I have to admit I didn’t notice the absence of salt in Burts’ flavoured varieties half as much as I did when sampling the plain variety) or try to imagine you’re not eating a crisp-without-salt, but instead a new food. I cut out sugar in my coffee as a young teen using this method. I told myself I wasn’t drinking coffee without sugar, but a quite different drink which was also nice. Mindgames can work: I never drank coffee with sugar again.
Where kids are involved, another tactic could be to allow them a salted variety once a week OR a no-salt variety twice, and let them choose. There are ways of shaping a child’s palate and food choices for the better, and it is nice to see Burts rewarded for taking on the challenge of producing a healthier version of a treat product that kids pester their parents for.
The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....
Hershey made an unusual announcement today (20 September), sharing its own sales data for the last four weeks to assuage any possible investor concern over figures released by Nielsen....
As the UK starts to ponder what kind of a relationship it wants with the European Union post-Brexit, EU leaders have been lining up to warn that Britain will not be allowed to "cherry pick" deals and ...
Low food prices continue to hold back inflation rates in the UK as the supermarket price war continues in the face of rising import costs. ...
- Interview: Mondelez eyes sweet success in China
- The benefits of engaging staff in sustainability
- How food companies involve staff in sustainability
- Why Danone is withdrawing Dumex from Vietnam
- Why May's Brexit comments give reason for optimism
- 2 Sisters chief Boparan buys Bernard Matthews
- Fonterra says value-added strategy paying off
- B&G Foods acquires ABF's US spice business
- General Mills profit falls as sales disappoint
- Bernard Matthews pensions scheme under review
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Global Chocolate Confectionery Overview: Challenges, Opportunities and Risks
- Global Foodservice Market 2016-2020
- Global Food and Drinks Closures: Performance and Opportunities
- Fast Food Restaurants in the US - Industry Market Research Report