Blog: Cadbury adds mint to UK Bubbly range
Dean Best | 26 September 2012
Just a quick update on Monday's blog, which detailed Cadbury's plans to launch its next Bubbly flavour for the UK market on Google+.
The confectioner yesterday (25 September) announced the new flavour was mint, adding to a range including Cadbury Dairy Milk Bubbly Mini and the flagship Bubbly product launched earlier this year.
The Bubbly line has drawn comparisons with Nestle's Aero bar but Cadbury believes its product and the new mint flavour stands up against its rival.
"I don't want to diss the competition's products but ours is a better tasting product," Noel Woollard, a member of Kraft Foods' global product development team, told just-food yesterday at the company's global centre for excellence for chocolate, which is located at Bournville, south of Birmingham, where Cadbury was founded.
At Bournville yesterday, Cadbury outlined its innovation strategy for chocolate, coverage of which will be on just-food in the coming days.
US foodservice distributor Sysco has pulled the plug on its plan to buy local rival US Foods, four months after the country's competition watchdog moved to block the deal....
In an announcement that would have surprised few, Kraft Foods Group said today (1 July) its shareholders had thrown their weight behind the plans to combine the business with HJ Heinz. The market's at...
Whole Foods Market already had a reputation for being pricey. This will only be compounded by news that the retailer has been accused of routinely overcharging consumers by overstating the weight of p...
Dutch supermarket operator Ahold and Belgium-based retailer Delhaize Group announced today (24 June) that a long-awaited merger has been finalised in a move these two European retail giants hope will ...
- Focus: ConAgra own-label exit plan is about growth
- How the CGF plans to halve global food waste
- IRI – The opportunity of range optimisation
- just-food's pick: Top trends at Fancy Food Show
- Focus: Mexican dairies focus on adding value
- ConAgra confirms private-label exit
- Kraft Heinz unveils management structure
- Kellogg eyes trends with product launches
- Kraft faces lawsuit over 'natural' claims
- US performance weighs on General Mills