Dean Best

Cadbury adds mint to UK Bubbly range

By: Dean Best - 26 September 2012 13:07

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Just a quick update on Monday's blog, which detailed Cadbury's plans to launch its next Bubbly flavour for the UK market on Google+.

The confectioner yesterday (25 September) announced the new flavour was mint, adding to a range including Cadbury Dairy Milk Bubbly Mini and the flagship Bubbly product launched earlier this year.

The Bubbly line has drawn comparisons with Nestle's Aero bar but Cadbury believes its product and the new mint flavour stands up against its rival.

"I don't want to diss the competition's products but ours is a better tasting product," Noel Woollard, a member of Kraft Foods' global product development team, told just-food yesterday at the company's global centre for excellence for chocolate, which is located at Bournville, south of Birmingham, where Cadbury was founded.

At Bournville yesterday, Cadbury outlined its innovation strategy for chocolate, coverage of which will be on just-food in the coming days.

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Cadbury adds mint to UK Bubbly range

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