Blog: Cadbury adds mint to UK Bubbly range
Dean Best | 26 September 2012
Just a quick update on Monday's blog, which detailed Cadbury's plans to launch its next Bubbly flavour for the UK market on Google+.
The confectioner yesterday (25 September) announced the new flavour was mint, adding to a range including Cadbury Dairy Milk Bubbly Mini and the flagship Bubbly product launched earlier this year.
The Bubbly line has drawn comparisons with Nestle's Aero bar but Cadbury believes its product and the new mint flavour stands up against its rival.
"I don't want to diss the competition's products but ours is a better tasting product," Noel Woollard, a member of Kraft Foods' global product development team, told just-food yesterday at the company's global centre for excellence for chocolate, which is located at Bournville, south of Birmingham, where Cadbury was founded.
At Bournville yesterday, Cadbury outlined its innovation strategy for chocolate, coverage of which will be on just-food in the coming days.
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
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