Blog: Cadbury turns again to Google+ for next UK product launch
Dean Best | 24 September 2012
A trip to Cadbury's flagship UK plant at Bournville beckons tomorrow (25 September) when the UK confectioner will showcase its NPD work - and use the Google+ networking site to launch its next Dairy Milk Bubbly flavour.
The company will reveal the secret flavour live to its over 2.5m fans on the Google site. Using the Hangout On-Air feature on Google+, Cadbury will give nine fans the chance to sample the flavour. It will also stream the event live on its YouTube channel.
Food manufacturers are increasingly using social media to engage with consumers and Cadbury has been a heavy user of social media for new product activity. Earlier this year, Cadbury launched the Bubbly version of its Dairy Milk bar in the UK via Google+.
As well as the launch, the trip will allow just-food to talk to Cadbury's R&D team at Bournville about recently-developed products, including Cadbury Dairy Milk Toffee Popcorn, Golden Biscuit Crunch and Bubbly Mini - all planned to hit stores this month.
And, of course, next week, Cadbury owner Kraft Foods is formally to split in two, creating the North American grocery business Kraft Foods Group and global snacks company Mondelez International, which will own the UK confectioner and other brands including Oreo. The Bournville facility develops products not just for the UK but for international markets and it will be interesting to hear any hints of plans for the new Mondelez.
As global focus centres on childhood obesity and food-related illnesses, Australian retailer Woolworths Ltd has devised one way to get children to reach for a healthier snack over junk: give it to the...
That politicians are selective with the truth is pretty much a given. But it did make this pundit chuckle to hear UK Chancellor George Osborne describe United Biscuits as a "great British company"... ...
- ConAgra Foods: what could happen next? - analysis
- Why Mars rice plan not just crop-ticking exercise
- Why Pinnacle Foods faces work on Boulder Brands
- Greencore's food-to-go focus paying dividends
- What could be benefit of US approval of GM salmon?
- Hovis plans cuts amid anxiety over UK bread demand
- Fonterra, Bellamy's strike baby nutritionals partn
- Unilever sets 2030 carbon positive goal
- Emmi acquires US firm Redwood Hill Farm
- Aryzta regional CEO steps down