Blog: Cadbury turns again to Google+ for next UK product launch
Dean Best | 24 September 2012
A trip to Cadbury's flagship UK plant at Bournville beckons tomorrow (25 September) when the UK confectioner will showcase its NPD work - and use the Google+ networking site to launch its next Dairy Milk Bubbly flavour.
The company will reveal the secret flavour live to its over 2.5m fans on the Google site. Using the Hangout On-Air feature on Google+, Cadbury will give nine fans the chance to sample the flavour. It will also stream the event live on its YouTube channel.
Food manufacturers are increasingly using social media to engage with consumers and Cadbury has been a heavy user of social media for new product activity. Earlier this year, Cadbury launched the Bubbly version of its Dairy Milk bar in the UK via Google+.
As well as the launch, the trip will allow just-food to talk to Cadbury's R&D team at Bournville about recently-developed products, including Cadbury Dairy Milk Toffee Popcorn, Golden Biscuit Crunch and Bubbly Mini - all planned to hit stores this month.
And, of course, next week, Cadbury owner Kraft Foods is formally to split in two, creating the North American grocery business Kraft Foods Group and global snacks company Mondelez International, which will own the UK confectioner and other brands including Oreo. The Bournville facility develops products not just for the UK but for international markets and it will be interesting to hear any hints of plans for the new Mondelez.
Coca-Cola Amatil is co-operating with Australian state police after an employee was arrested for money laundering and receiving a reported half-a-million Australian dollars in corrupt commissions. ...
Yildiz Holding reportedly wants its snacks business to overtake Kellogg and become the world's second-largest snack manufacturer....
Nestle, Danone, Kerry Group and Tyson Foods are among the multinational consumer goods manufacturers presenting next week at the Consumer Analyst Group of Europe conference in London - of which just-f...
- Analysis: Is Heinz, Kraft merger "a growth story"?
- McDonald's antibiotics move may be seminal moment
- M&A Watch: Who could be on 3G Capital's radar?
- Viewpoint: Faber-led Danone gets realistic
- The challenges awaiting ConAgra's new CEO
- UPDATE: Heinz, Kraft strike merger agreement
- Kraft "in buyout talks" with Heinz owner 3G
- Fatal explosion at French desserts firm Senagral
- Infographic: Heinz, Kraft unveil combined business
- Buffett: Kraft Heinz to withstand health focus