Blog: Dean BestCadbury turns again to Google+ for next UK product launch

Dean Best | 24 September 2012

A trip to Cadbury's flagship UK plant at Bournville beckons tomorrow (25 September) when the UK confectioner will showcase its NPD work - and use the Google+ networking site to launch its next Dairy Milk Bubbly flavour.

The company will reveal the secret flavour live to its over 2.5m fans on the Google site. Using the Hangout On-Air feature on Google+, Cadbury will give nine fans the chance to sample the flavour. It will also stream the event live on its YouTube channel.

Food manufacturers are increasingly using social media to engage with consumers and Cadbury has been a heavy user of social media for new product activity. Earlier this year, Cadbury launched the Bubbly version of its Dairy Milk bar in the UK via Google+.

As well as the launch, the trip will allow just-food to talk to Cadbury's R&D team at Bournville about recently-developed products, including Cadbury Dairy Milk Toffee Popcorn, Golden Biscuit Crunch and Bubbly Mini - all planned to hit stores this month.

And, of course, next week, Cadbury owner Kraft Foods is formally to split in two, creating the North American grocery business Kraft Foods Group and global snacks company Mondelez International, which will own the UK confectioner and other brands including Oreo. The Bournville facility develops products not just for the UK but for international markets and it will be interesting to hear any hints of plans for the new Mondelez. 


BLOG

US campaigners lobby FDA on GRAS rules

Four campaign groups in the US have urged the country's Food and Drug Administration to close a "loophole" in regulations on food additives and bring the rules - due to be finalised by August next yea...

BLOG

Cargill unveils first landfill-free facility

The Cargill meat processing facility in Hazleton, Pa., has become the company's first certified landfill-free production site. ...

BLOG

PepsiCo secures NBA sponsorship deal

PepsiCo has honed in on a sponsorship deal with the National Basketball Association, replacing current sponsor and chief soft drinks rival The Coca Cola Co. ...

BLOG

Labour manifesto has sugar in its sights

The UK Labour Party today (13 April) issued its manifesto for the country's upcoming general election - and has pledged to take aim at sugar....

just-food homepage



Forgot your password?