Blog: Cadbury turns again to Google+ for next UK product launch
Dean Best | 24 September 2012
A trip to Cadbury's flagship UK plant at Bournville beckons tomorrow (25 September) when the UK confectioner will showcase its NPD work - and use the Google+ networking site to launch its next Dairy Milk Bubbly flavour.
The company will reveal the secret flavour live to its over 2.5m fans on the Google site. Using the Hangout On-Air feature on Google+, Cadbury will give nine fans the chance to sample the flavour. It will also stream the event live on its YouTube channel.
Food manufacturers are increasingly using social media to engage with consumers and Cadbury has been a heavy user of social media for new product activity. Earlier this year, Cadbury launched the Bubbly version of its Dairy Milk bar in the UK via Google+.
As well as the launch, the trip will allow just-food to talk to Cadbury's R&D team at Bournville about recently-developed products, including Cadbury Dairy Milk Toffee Popcorn, Golden Biscuit Crunch and Bubbly Mini - all planned to hit stores this month.
And, of course, next week, Cadbury owner Kraft Foods is formally to split in two, creating the North American grocery business Kraft Foods Group and global snacks company Mondelez International, which will own the UK confectioner and other brands including Oreo. The Bournville facility develops products not just for the UK but for international markets and it will be interesting to hear any hints of plans for the new Mondelez.
Fyffes, the global produce supplier, is in the spotlight over union claims of worker abuse on plantations in Central America....
Mark Price, the outgoing managing director of UK grocer Waitrose, has been named the country's new trade minister....
Last autumn, a US trade group said it would look to develop a voluntary regulatory compliance and certification programme for the term 'natural', with an eye on releasing the standard in the first hal...
- What are the implications of Brexit for UK food?
- PepsiCo 2015 results, 2016 outlook - takeaways
- Richelieu Foods CEO eyes growth - interview
- The mixed fortunes of Kellogg's two main US arms
- Mondelez results and outlook - 7 things to learn
- PepsiCo's Nooyi: "macro challenges" will continue
- PepsiCo forecasts dip in sales growth in 2016
- Russia draws up plans for tax on palm oil
- Real Good Food acquires Chantilly Patisserie
- Kellogg US performance hits FY sales, profits