Blog: Dean BestCadbury turns again to Google+ for next UK product launch

Dean Best | 24 September 2012

A trip to Cadbury's flagship UK plant at Bournville beckons tomorrow (25 September) when the UK confectioner will showcase its NPD work - and use the Google+ networking site to launch its next Dairy Milk Bubbly flavour.

The company will reveal the secret flavour live to its over 2.5m fans on the Google site. Using the Hangout On-Air feature on Google+, Cadbury will give nine fans the chance to sample the flavour. It will also stream the event live on its YouTube channel.

Food manufacturers are increasingly using social media to engage with consumers and Cadbury has been a heavy user of social media for new product activity. Earlier this year, Cadbury launched the Bubbly version of its Dairy Milk bar in the UK via Google+.

As well as the launch, the trip will allow just-food to talk to Cadbury's R&D team at Bournville about recently-developed products, including Cadbury Dairy Milk Toffee Popcorn, Golden Biscuit Crunch and Bubbly Mini - all planned to hit stores this month.

And, of course, next week, Cadbury owner Kraft Foods is formally to split in two, creating the North American grocery business Kraft Foods Group and global snacks company Mondelez International, which will own the UK confectioner and other brands including Oreo. The Bournville facility develops products not just for the UK but for international markets and it will be interesting to hear any hints of plans for the new Mondelez. 


BLOG

UK food producers call for "best possible single market access" post-Brexit

Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...

BLOG

Greenpeace trains sights on Sainsbury's over John West tuna

Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....

BLOG

Post-Trump victory, TPP trade deal appears dead

The Obama administration appears to have conceded the landmark Trans-Pacific Partnership (TPP) trade deal will not be pushed through in the lame-duck session of Congress before Donald Trump is inaugur...

just-food homepage



Forgot your password?