Blog: Cadbury turns again to Google+ for next UK product launch
Dean Best | 24 September 2012
A trip to Cadbury's flagship UK plant at Bournville beckons tomorrow (25 September) when the UK confectioner will showcase its NPD work - and use the Google+ networking site to launch its next Dairy Milk Bubbly flavour.
The company will reveal the secret flavour live to its over 2.5m fans on the Google site. Using the Hangout On-Air feature on Google+, Cadbury will give nine fans the chance to sample the flavour. It will also stream the event live on its YouTube channel.
Food manufacturers are increasingly using social media to engage with consumers and Cadbury has been a heavy user of social media for new product activity. Earlier this year, Cadbury launched the Bubbly version of its Dairy Milk bar in the UK via Google+.
As well as the launch, the trip will allow just-food to talk to Cadbury's R&D team at Bournville about recently-developed products, including Cadbury Dairy Milk Toffee Popcorn, Golden Biscuit Crunch and Bubbly Mini - all planned to hit stores this month.
And, of course, next week, Cadbury owner Kraft Foods is formally to split in two, creating the North American grocery business Kraft Foods Group and global snacks company Mondelez International, which will own the UK confectioner and other brands including Oreo. The Bournville facility develops products not just for the UK but for international markets and it will be interesting to hear any hints of plans for the new Mondelez.
Pasta maker Barilla has joined the likes of Hershey in investigating the uses of 3D printing in the food sector....
Singapore-based agribusiness group Olam International is to become a major international cocoa supplier after announcing a US$1.3bn deal for Archer Daniel Midlands' cocoa business....
- 2015 preview: Consumer trends that will shape NPD
- Shopper trends: Finding a path to growth in 2015
- 2015 preview: Online may prove troublesome for CPG
- 2015 preview: Slowing China, buoyant SE Asia
- "Transparency" vital in popcorn's growth
- UPDATE: Nestle ice cream sale a "local" decision
- Five dead in US caramel apple listeriosis outbreak
- UPDATE: Emmi, Bongrain JV "lost significance"
- JBS denies link to corruption probe, shares plunge
- Cow & Gate launches veg baby food range