Blog: Candy companies trick or treat their way to bigger profits
Katy Askew | 27 September 2012
According to the latest data from US trade organisation the National Retail Federation, more US consumers are going to be spending more money this Halloween.
The NRF's 2012 Halloween consumer spending survey, released earlier this week (25 September), found that 71.5% of Americans plan to celebrate Halloween this year, up from 68.6% last year. And, on average, US shoppers are planning to spend more on Halloween treats, decorations and costumers - up to US$79.82 each, from $72.31 last year.
Proclaiming that there is "no spooking spending" this year, the NRF concluded Halloween spending is expected to reach a whopping $8bn.
This will be music to the ears of the likes of Cadbury, Mars and Hershey who invest significant sums each year to roll out holiday-themed confections as they jostle for space in trick or treat pails throughout the country.
This year, some of the more memorable Halloween-themed treats on offer include Hershey's Pumpkin Spice Kisses, Candy Corn Oreos, M&M's White Chocolate Candy Corn and - my personal favourite - green-goo filled Cadbury Scream Eggs.
Growing demand for organic foods in the US is propelling sales in the sector. Organic products are moving from their niche to gain mainstream traction. Penetration is high - more than 80% of families ...
The health story of 2014 has been the debate over the impact sugar has on obesity. The issue hit the headlines in January and has stayed there, with only yesterday a study published in the UK calling ...
With demand for gluten-free on the rise, retailers in a number of countries have been building ranges of products to capitalise on a significant growth spot in challenging trading conditions. In the U...
France's fifth- and sixth-largest retailers, Auchan and Système U, are to team up on buying - with the companies to work together when dealing with international brands....
- M&A Watch: Why Danone/Lifeway deal could be next
- just-food's pick: Natural Products Expo top 10
- Sustainability Watch: WhiteWave Foods
- Shopper trends: Some confidence but promos popular
- Focus: Gen Mills turns to M&A to bolster US ops
- General Mills Q1 profits tumble
- Sales, operating profit up at Quorn Foods
- WhiteWave to buy dairy-free firm So Delicious
- Campbell launches soups for use in dishes
- Arla: New Vigor deal to boost our Brazil presence