Blog: Candy companies trick or treat their way to bigger profits
Katy Askew | 27 September 2012
According to the latest data from US trade organisation the National Retail Federation, more US consumers are going to be spending more money this Halloween.
The NRF's 2012 Halloween consumer spending survey, released earlier this week (25 September), found that 71.5% of Americans plan to celebrate Halloween this year, up from 68.6% last year. And, on average, US shoppers are planning to spend more on Halloween treats, decorations and costumers - up to US$79.82 each, from $72.31 last year.
Proclaiming that there is "no spooking spending" this year, the NRF concluded Halloween spending is expected to reach a whopping $8bn.
This will be music to the ears of the likes of Cadbury, Mars and Hershey who invest significant sums each year to roll out holiday-themed confections as they jostle for space in trick or treat pails throughout the country.
This year, some of the more memorable Halloween-themed treats on offer include Hershey's Pumpkin Spice Kisses, Candy Corn Oreos, M&M's White Chocolate Candy Corn and - my personal favourite - green-goo filled Cadbury Scream Eggs.
The US competition watchdog has shown its teeth and moved to block Sysco's takeover of fellow US foodservice distributor US Foods....
- Why "simple" and "real" will be industry buzzwords
- Nestle's 2014 results: 10 Things to Learn
- On the money: Can Danone grow fresh dairy?
- Why US Dietary Guidelines report deserves praise
- Maspex: M&A opportunities in eastern Europe
- Kerry Group CEO expects more M&A in 2015
- Gruma FY earnings surge as margins improve
- Kerry sales, earnings rise but food weighs
- ABF continues to expect profit drop
- Irish Dairy Board to change name to Ornua