Blog: Candy companies trick or treat their way to bigger profits
Katy Askew | 27 September 2012
According to the latest data from US trade organisation the National Retail Federation, more US consumers are going to be spending more money this Halloween.
The NRF's 2012 Halloween consumer spending survey, released earlier this week (25 September), found that 71.5% of Americans plan to celebrate Halloween this year, up from 68.6% last year. And, on average, US shoppers are planning to spend more on Halloween treats, decorations and costumers - up to US$79.82 each, from $72.31 last year.
Proclaiming that there is "no spooking spending" this year, the NRF concluded Halloween spending is expected to reach a whopping $8bn.
This will be music to the ears of the likes of Cadbury, Mars and Hershey who invest significant sums each year to roll out holiday-themed confections as they jostle for space in trick or treat pails throughout the country.
This year, some of the more memorable Halloween-themed treats on offer include Hershey's Pumpkin Spice Kisses, Candy Corn Oreos, M&M's White Chocolate Candy Corn and - my personal favourite - green-goo filled Cadbury Scream Eggs.
In the sustainability arena, objective endorsement by a third party, particularly an NGO with credibility levels among consumers that even Unilever can only dream of, is an extremely valuable commodit...
An eye-catching tech move from Tesco has been revealed this week - and one that has echoes of one of Amazon's latest initiatives in the US....
Danone has appointed a new executive to lead its early life nutrition business, which features brands including Aptamil and Nutrilon....
- Rise of prepared foods in US grocers - analysis
- How are brands organising for e-commerce?
- Hershey results, outlook, M&A - the top takeaways
- Free-from firm BFree Foods - bitesize interview
- Work on sugar could stir more clean-label concerns
- Fazer buys European biscuit brands from Mondelez
- Kellogg launches Special K breakfast quiches
- Murray Goulburn accused of "misleading" the market
- Mondelez sees stronger margins, LFL growth
- Amplify Snack Brands acquires Boundless Nutrition