Blog: Casino's healthy reasons for palm oil pledge
Dean Best | 25 March 2010
Many suppliers and retailers have been falling over themselves to publicise their moves on palm oil in recent months, especially when campaigners are watching those in the industry very closely - as Nestle found out last week.
Consumer awareness of the use of palm oil in food is growing as campaigners focus on how the cultivation of the ingredients impacts the environment and endangers the lives of some in the animal kingdom. The link between munching on a biscuit and putting those cuddly orangutans in peril pulls on the heart strings.
One retailer, however, has taken a slightly different tack and highlighted the impact that the consumption of palm oil can have on human health - and it has fallen to those foodies in France to shine a spotlight on the issue.
Casino, the French retail giant behind banners like Geant, Leader Price and Franprix, said today (25 March) it would remove palm oil from 200 of its own-label lines by the end of the year.
As you'd expect, the retailer cited environmental reasons for the move but, notably, warned of the link between palm oil and cardiovascular health.
It's an interesting tactic and one that could resonate with more consumers, especially those concerned with their own health and wellbeing and less anxious about the plight of wildlife in Asia.
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