Blog: Cheeto's "giant" cheese balls - an April Fool's ruse?
Dean Best | 31 March 2009
Cheese balls the size of golf balls – “the perfect expression of the brand's playful personality”.
This is the message from Frito-Lay, the PepsiCo subsidiary launching Cheeto Giants nationwide from tomorrow, 1 April – yes, April Fool’s Day.
While reading the press release’s irreverent tone and glancing at the calendar earlier this morning, the cynics amongst us in the just-food office thought that, just maybe, the launch may indeed be a joke.
"The Cheetos brand believes people who lighten up and play more live happier lives," said Ann Mukherjee, group vice president, marketing, Frito-Lay North America.
Too cheesy to be true, surely? It continues….
"When we came to the idea of creating giant-sized Cheetos snacks, we knew we had a winner just because of the sheer silliness of the concept…”
Well, Frito-Lay’s response to our doubts on the product’s true authenticity came back swiftly.
“It is a real product”, was the short answer.
Well, the jury is still out in the just-food office. We’re not that easily fooled by a bag of giant cheese balls.
Or are we….?!
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Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
To follow on from our earlier notice and after some hard work from our technical team, just-food is back live after today's power outage....
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