Blog: Dean BestCheeto's "giant" cheese balls - an April Fool's ruse?

Dean Best | 31 March 2009

Cheese balls the size of golf balls – “the perfect expression of the brand's playful personality”.

This is the message from Frito-Lay, the PepsiCo subsidiary launching Cheeto Giants nationwide from tomorrow, 1 April – yes, April Fool’s Day.

While reading the press release’s irreverent tone and glancing at the calendar earlier this morning, the cynics amongst us in the just-food office thought that, just maybe, the launch may indeed be a joke.

"The Cheetos brand believes people who lighten up and play more live happier lives," said Ann Mukherjee, group vice president, marketing, Frito-Lay North America.

Too cheesy to be true, surely? It continues….

"When we came to the idea of creating giant-sized Cheetos snacks, we knew we had a winner just because of the sheer silliness of the concept…”

Enough said.

Well, Frito-Lay’s response to our doubts on the product’s true authenticity came back swiftly.

“It is a real product”, was the short answer.

Well, the jury is still out in the just-food office. We’re not that easily fooled by a bag of giant cheese balls.

Or are we….?!


Lack of healthy options at UK attractions points to opportunity

A new report by the Soil Association has highlighted a lack of healthy lunch options at the cafes of some of the UK's most prestigious visitor attractions....


just-food hits the UK's airwaves

The BBC turned to just-food today for insight on the price dispute between Tesco and Unilever....


Ranjit Boparan buys another UK business out of administration

Just weeks after buying UK turkey processor Bernard Matthews from administration, food tycoon Ranjit Boparan has struck a similar deal....

just-food homepage

Forgot your password?