Blog: Chips and croissants
Catherine Sleep | 23 October 2006
Would you be willing to have a chip inserted in your body to be used as a super-convenient payment method? No? Nor would I – but a significant minority of teenagers say they would.
As today’s teenagers reach adulthood, the grocery sector will have to engage with a new generation of shoppers who have very different expectations from their parents. Born between 1987 and 1993, they have never known a world without mobile phones or the Internet. Few will remember when supermarkets weren’t open on a Sunday, and barcodes have been around their whole lives.
This generation is far swifter to embrace new technology than their parents, and the grocery sector can expect to see innovations including biometrics and RFID become radical catalysts for change. Retailers need to fundamentally rethink their business proposition to cater for the needs of these demanding new consumers, who will soon be in charge of the main grocery shop for themselves and, before long, their families:
Meanwhile newly appointed executive director of the European Food Safety Agency (EFSA) Catherine Geslain-Lanéelle took some time out last week to have breakfast in Brussels with a select handful of food journalists. just-food popped along for a croissant and coffee and was delighted to find Geslain-Lanéelle in buoyant mood.
She said the agency has already boosted public confidence in food safety and continues to work hard on pesticide risk assessment. She also spoke candidly about the delicate relationship between the agency and member states, stressing that EFSA was “not in the business of suggesting percentage contents for sugar or salt”. just-food took the opportunity to solicit Geslain-Lanéelle’s position on GMO contamination and EU enlargement; for the full story, click below.
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