Blog: Chiquita boss goes undercover
Dean Best | 26 October 2010
The chief executive of produce giant Chiquita Brands International has become the latest food-company boss to go undercover and find out what really goes on throughout his business.
Fernando Aguirre, Chiquita's chairman and CEO, admitted that his appearance on US television show Undercover Boss was "an eye-opening experience".
"CEOs don't often have the opportunity to connect with their employees in an unfiltered way, and participating in Undercover Boss helped me achieve that," Aguirre said. The Chiquita chief's stint undercover airs on CBS on Sunday (31 October).
Here in the UK, a few months back, the boss of fish and chip shop chain Harry Ramsden's, Maria Simovic, took part in our version of the show.
Simovic called the experience "nerve-wracking" but said the show helped her understand what was needed to get the business, bought by UK meat giant Boparan Holdings earlier this year, "back on the map".
Meeting staff and working in the chain's restaurants and kitchens proved an eye-opener for Simovic and also made for decent TV.
US viewers will be wondering what potential banana skins there are for Chiquita's Aguirre.
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
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