Blog: Dean BestChiquita boss goes undercover

Dean Best | 26 October 2010

The chief executive of produce giant Chiquita Brands International has become the latest food-company boss to go undercover and find out what really goes on throughout his business.

Fernando Aguirre, Chiquita's chairman and CEO, admitted that his appearance on US television show Undercover Boss was "an eye-opening experience".

"CEOs don't often have the opportunity to connect with their employees in an unfiltered way, and participating in Undercover Boss helped me achieve that," Aguirre said. The Chiquita chief's stint undercover airs on CBS on Sunday (31 October).

Here in the UK, a few months back, the boss of fish and chip shop chain Harry Ramsden's, Maria Simovic, took part in our version of the show.

Simovic called the experience "nerve-wracking" but said the show helped her understand what was needed to get the business, bought by UK meat giant Boparan Holdings earlier this year, "back on the map".

Meeting staff and working in the chain's restaurants and kitchens proved an eye-opener for Simovic and also made for decent TV.

US viewers will be wondering what potential banana skins there are for Chiquita's Aguirre.


BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

BLOG

UK M&A deal volumes slide in early months of 2017

Fresh data from Grant Thornton indicates the number of mergers and acquisitions in the UK food and drink sector fell to the lowest level for over two years in the first quarter of in 2017 - but the ac...

BLOG

Food policy returns to focus in Westminster

Amid the political turmoil in the UK caused by the EU Referendum, the resignation of a Prime Minister, subsequent burning debates over the Brexit “divorce” settlement and now by the surprise announcem...

BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

just-food homepage



Forgot your password?