Blog: Chiquita boss goes undercover
Dean Best | 26 October 2010
The chief executive of produce giant Chiquita Brands International has become the latest food-company boss to go undercover and find out what really goes on throughout his business.
Fernando Aguirre, Chiquita's chairman and CEO, admitted that his appearance on US television show Undercover Boss was "an eye-opening experience".
"CEOs don't often have the opportunity to connect with their employees in an unfiltered way, and participating in Undercover Boss helped me achieve that," Aguirre said. The Chiquita chief's stint undercover airs on CBS on Sunday (31 October).
Here in the UK, a few months back, the boss of fish and chip shop chain Harry Ramsden's, Maria Simovic, took part in our version of the show.
Simovic called the experience "nerve-wracking" but said the show helped her understand what was needed to get the business, bought by UK meat giant Boparan Holdings earlier this year, "back on the map".
Meeting staff and working in the chain's restaurants and kitchens proved an eye-opener for Simovic and also made for decent TV.
US viewers will be wondering what potential banana skins there are for Chiquita's Aguirre.
Ask any FMCG executive to list the trends shaking up the sector and digital and e-commerce will be pretty high on the list. Drill down into that and Amazon will be one of the subjects in the digital s...
Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...
Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....
- Unilever 2016 investor day - the top takeaways
- The key questions for digital strategists in 2017
- Wessanen's move for Spain's Biogran - analysis
- Have food promotions reached tipping point?
- Burger King, Jollibee: foodservice focus, Nov 2016
- General Mills jobs to go in business revamp
- Verlinvest, China Resources invest in Oatly
- B&G acquires pasta sauce group Victoria Fine Foods
- Japan's Nagatanien buys Chaucer Food Group
- Tyson sets up US$150m investment fund