Blog: Compassion costs

Catherine Sleep | 29 November 2005

UK supermarket Waitrose has been named most compassionate supermarket for the second time in succession in Compassion in World Farming’s ‘Compassionate Supermarket of the Year’ Awards. Well, no surprises there.

I recently had a close and rather costly encounter with Waitrose. Finally persuaded that online grocery shopping could be part of the solution to my ‘not enough hours in the day’ dilemma, and further incentivised by a £15 discount voucher, I placed my maiden order with Ocado, the online grocery arm of Waitrose.

I guess it did what it said on the tin. I grappled with a few out-of-stocks, and took a while to familiarise myself with the system, but on the whole it was straightforward enough. The delivery was an hour late, but the driver had kept me informed, so I guess that’s just the way the M25 goes. The goods were all present and correct, best-by dates were acceptably remote and all products were lovely and fresh.

So why will I probably not use Ocado again? The answer lies with me rather than Ocado. Essentially I am an old skinflint and the only way I can happily shop at Waitrose is in person, perusing the chill cabinets for reduced items that are about to reach their sell-by date to lower the overall spend. I like Waitrose products very much but I need to shop extremely selectively and to some extent reactively for my shopping trolley to fit with the budget I have in mind. And that, ladies and gentlemen, is easier done instore than online.

Still, it’s great that Waitrose is kind to animals.

Waitrose gets Compassion Award


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