Blog: Competitive eating

Catherine Sleep | 11 July 2006

It’s been a weekend of great sporting triumph – Mauresmo, Federer, heck, even Zidane, showed why they are considered to be at the very pinnacle of their chosen sport. So with sporting prowess very much on my mind, it was just delightful to pick up the paper yesterday and learn that we in the food industry also have a race to run.

It’s called competitive eating, and it’s not for wimps.

The financial stakes may not be as high as those offered by, say, the Wimbledon tennis tournament, but the winner of the World Grilled Cheese Eating Championship, for example, gets US$3,500 for their (gastric) pains. Under the banner of the International Federation of Competitive Eating (IFOCE), speed-eaters chow their way though any number of designated categories such as meatballs, tacos, chicken nuggets and chilli.

Predictably, it’s not a pretty sight as competitors cram food into their bulging cheeks and swill it down with water in a bid to eat the most in the allotted time, but the real damage has to be happening on the inside. The really interesting aspect is that this particular event is sponsored by GoldenPalace.com, an online gambling site. That’s appropriate, since competitive eaters are surely gambling with their health. I bet no food manufacturer would touch it with a barge pole these days – even those that make indulgent foods are keen to stress that their products should just be a small part of a balanced diet.

They may be out of step with the bulk of society (pun intended), but for competitive eaters, excess is a right to be celebrated and exploited to the max.

International Federation of Competitive Eating


BLOG

UK food associations come together on Brexit

The plethora of food manufacturing associations in the UK has been argued by some to be an impediment to the industry coming to a coherent position on the aftermath of Brexit and on what the sector sh...

BLOG

Amazon cools talk of plans for wave of grocery stores

An update on Amazon's plans for the grocery sector. The usually reticent retailer has this week poured cold water on claims it has plans for 2,000 physical grocery stores....

BLOG

Will Amazon Go be retail "game-changer"?

Ask any FMCG executive to list the trends shaking up the sector and digital and e-commerce will be pretty high on the list. Drill down into that and Amazon will be one of the subjects in the digital s...

BLOG

UK food producers call for "best possible single market access" post-Brexit

Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...

just-food homepage



Forgot your password?