Blog: Dean BestConsumers, well, they're barbelling of course

Dean Best | 29 August 2008

Ever struggle to really define just how consumers are behaving? Ever look at consumer data and find it hard to draw water-tight conclusions about what is driving their spending?

Well, fear not – because we (well, Rabobank) have a new word for you that will help explain just why consumers are acting the way they are in this current economic climate.

Consumers, dear reader, are barbelling.

A quick consultation of the Oxford English Dictionary proved fruitless but, according to the researchers at Rabobank, the word describes just how consumers are behaving right now.

"This means consumers are gravitating toward one extreme or the other, whether it's a healthy lifestyle, convenience, price or something else,” Rabobank food and agribusiness research and advisory vice president Stephen Rannekleiv explains.

Something to impress the folks in marketing with, at least.


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