Blog: Dean BestConsumers, well, they're barbelling of course

Dean Best | 29 August 2008

Ever struggle to really define just how consumers are behaving? Ever look at consumer data and find it hard to draw water-tight conclusions about what is driving their spending?

Well, fear not – because we (well, Rabobank) have a new word for you that will help explain just why consumers are acting the way they are in this current economic climate.

Consumers, dear reader, are barbelling.

A quick consultation of the Oxford English Dictionary proved fruitless but, according to the researchers at Rabobank, the word describes just how consumers are behaving right now.

"This means consumers are gravitating toward one extreme or the other, whether it's a healthy lifestyle, convenience, price or something else,” Rabobank food and agribusiness research and advisory vice president Stephen Rannekleiv explains.

Something to impress the folks in marketing with, at least.


BLOG

UK food producers call for "best possible single market access" post-Brexit

Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...

BLOG

Greenpeace trains sights on Sainsbury's over John West tuna

Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....

BLOG

Post-Trump victory, TPP trade deal appears dead

The Obama administration appears to have conceded the landmark Trans-Pacific Partnership (TPP) trade deal will not be pushed through in the lame-duck session of Congress before Donald Trump is inaugur...

just-food homepage



Forgot your password?