Blog: Hannah AbdullaCoventry residents ready to defend Godiva name

Hannah Abdulla | 15 October 2014

The Godiva name is the latest subject of a dispute

The Godiva name is the latest subject of a dispute

Citizens of UK city Coventry are up in arms over chocolatier Godiva's claim it owns "exclusive rights" to the Lady Godiva name and image.

The luxury chocolate firm, owned by Turkey's Yildiz Holding, challenged the Lady Godiva pub in Geneva in Switzerland on the basis it had breached its intellectual property. Coventry - with coffee shops and a sports team named after its former resident - worried it too was under threat.

The city's reigning Godiva, Pru Porretta, told the BBC the claim "seemed like greed", adding that she was sure Lady Godiva "wouldn't care for a company which seems to be taking something that wasn't theirs originally and want to use it for themselves and nobody else".

"I would say it's morally wrong," she added.

The chocolate company has since reassured the Midland's city that it has "no wish to challenge" its ties.

In a statement, the chocolate maker said it was "as respectful as anyone of Coventry's close association" to the legend of Lady Godiva, and, that it had raised the issue with the Geneva pub whose branding was "confusingly similar" to its own outlets.

Trademarks are often the subject of dispute in the food industry. In June, Hershey sued Maryland senator, Stephen Hershey Jr, accusing him of improper use of Hershey branding in campaign materials.

It also brought a lawsuit against a marijuana dispensary in Seattle alleging that some of the products it carries infringe Hershey's trademarks.

"Our brand trademarks are among our most important and valuable assets," a spokesperson for Hershey told just-food at the time. "We have a responsibility to protect them no matter where or how those marks are being misused. It dilutes the value of our trademarks and can mislead consumers."

Sectors: Confectionery

Companies: Yildiz Holding, Godiva

BLOG

We wish you a merry Christmas

Today (23 December) is just-food's last day before closing for Christmas. We'll return, raring to go on Tuesday 3 January - but of course there's been plenty of top-notch content that has gone live in...

BLOG

UK food associations come together on Brexit

The plethora of food manufacturing associations in the UK has been argued by some to be an impediment to the industry coming to a coherent position on the aftermath of Brexit and on what the sector sh...

just-food homepage



Forgot your password?