Blog: Crumbs!

Catherine Sleep | 8 March 2005

It’s amazing what lengths companies will go to in order to perfect their products. Researchers working at UK biscuit firm McVities have invented a life-size, biscuit-eating mannequin to test the amount of crumbs produced when different biscuits are eaten.

Humans were apparently not up to the job – they tend to run out of appetite or have to stop for breath.

Crumb Test Dummy


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