Catherine Sleep | 8 March 2005
It’s amazing what lengths companies will go to in order to perfect their products. Researchers working at UK biscuit firm McVities have invented a life-size, biscuit-eating mannequin to test the amount of crumbs produced when different biscuits are eaten.
Humans were apparently not up to the job – they tend to run out of appetite or have to stop for breath.
Ask any FMCG executive to list the trends shaking up the sector and digital and e-commerce will be pretty high on the list. Drill down into that and Amazon will be one of the subjects in the digital s...
Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...
Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....
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