Blog: Damaged reputation

Catherine Sleep | 20 June 2005

The British Potato Council, which represents around 4,000 growers and processors, is calling for "couch potato" to be removed from the dictionary because it believes the phrase is having a negative effect on the vegetable's reputation.

Instead, the council wants people to use the phrase "couch slouch" for a person who spends their leisure time idly on the sofa, usually watching TV.

"We are trying to get rid of the image that potatoes are bad for you," the council's head of marketing, Kathryn Race, told the BBC.

"Of course it is not the Oxford English Dictionary's fault but we want to use another term than 'couch potato' because potatoes are inherently healthy."

Couch slouch


BLOG

just-food back up and running

To follow on from our earlier notice and after some hard work from our technical team, just-food is back live after today's power outage....

BLOG

Storm Doris causes power outage at just-food

Much of the UK has felt the impact of Storm Doris today - and just-food's head office has been no exception....

BLOG

Fyffes to face Ethical Trading Initiative disciplinary committee

A year after union officials alleged Fyffes abused workers on plantations in Central America - and called on the produce giant to be kicked out of the Ethical Trading Initiative forum - the company is...

BLOG

Could 3G Capital's next move be in foodservice?

Much of the chatter about where 3G Capital could look next has centred on packaged food - but might the private-equity fund be about to extend its foodservice empire?...

just-food homepage



Forgot your password?