Blog: Damaged reputation
Catherine Sleep | 20 June 2005
The British Potato Council, which represents around 4,000 growers and processors, is calling for "couch potato" to be removed from the dictionary because it believes the phrase is having a negative effect on the vegetable's reputation.
Instead, the council wants people to use the phrase "couch slouch" for a person who spends their leisure time idly on the sofa, usually watching TV.
"We are trying to get rid of the image that potatoes are bad for you," the council's head of marketing, Kathryn Race, told the BBC.
"Of course it is not the Oxford English Dictionary's fault but we want to use another term than 'couch potato' because potatoes are inherently healthy."
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
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