Blog: Danish bravado
Catherine Sleep | 21 February 2006
One might be excused for thinking that Danish food companies would be playing down their origins right now, given the bad press they’ve received following the political cartoon scandal. But some of them are proving surprisingly bullish.
Danish Bacon has just released details of its 2006 advertising campaign and it’s positioned firmly on a platform of the product’s Danish origins. As the company said: “We have taken the best aspects of 2005, added some spice with new ideas - and have a programme set to inspire even more consumers to choose Danish.”
Well, good for them, if they feel it will serve them well. If you’re interested in the effects the cartoons are having on the food sector – and it’s not bad news for everyone – then click the link below.
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