Blog: Danish bravado
Catherine Sleep | 21 February 2006
One might be excused for thinking that Danish food companies would be playing down their origins right now, given the bad press they’ve received following the political cartoon scandal. But some of them are proving surprisingly bullish.
Danish Bacon has just released details of its 2006 advertising campaign and it’s positioned firmly on a platform of the product’s Danish origins. As the company said: “We have taken the best aspects of 2005, added some spice with new ideas - and have a programme set to inspire even more consumers to choose Danish.”
Well, good for them, if they feel it will serve them well. If you’re interested in the effects the cartoons are having on the food sector – and it’s not bad news for everyone – then click the link below.
To follow on from our earlier notice and after some hard work from our technical team, just-food is back live after today's power outage....
Much of the UK has felt the impact of Storm Doris today - and just-food's head office has been no exception....
A year after union officials alleged Fyffes abused workers on plantations in Central America - and called on the produce giant to be kicked out of the Ethical Trading Initiative forum - the company is...
Much of the chatter about where 3G Capital could look next has centred on packaged food - but might the private-equity fund be about to extend its foodservice empire?...
- CAGNY analysis: Danone's growth strategy
- How General Mills plans to grow - CAGNY
- US food next wave on display at Winter Fancy Food
- Comment: Meal kits in US - don't believe the hype
- Interview: A2 Milk Co. chair firm's rapid rise
- Unilever 'giving serious thought to split'
- Nestle launches global sugar target
- Bonduelle to buy US produce group Ready Pac Foods
- Mead Johnson acquires Bega Cheese capacity
- ABF sees further grocery revival