Blog: Danish bravado
Catherine Sleep | 21 February 2006
One might be excused for thinking that Danish food companies would be playing down their origins right now, given the bad press they’ve received following the political cartoon scandal. But some of them are proving surprisingly bullish.
Danish Bacon has just released details of its 2006 advertising campaign and it’s positioned firmly on a platform of the product’s Danish origins. As the company said: “We have taken the best aspects of 2005, added some spice with new ideas - and have a programme set to inspire even more consumers to choose Danish.”
Well, good for them, if they feel it will serve them well. If you’re interested in the effects the cartoons are having on the food sector – and it’s not bad news for everyone – then click the link below.
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
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