Blog: Petah MarianDanone plans expansion in India

Petah Marian | 12 April 2011

With just-food at an industry conference looking at innovation in the UK, it is interesting to note Danone talking about plans to ramp up its expansion in India.

Danone India marketing head Swati Jain told the Times of India earlier this week that the manufacturer has a pipeline plan to bring some of its "blockbuster products" in two years.

While a Danone spokesperson was unable to comment any further on what its plans for the country may be, as it is currently in a blackout period ahead of its results announcement on Thursday, many of its international brands could be rolled out in the rapidly growing market.

Potential launches may include Activia, Actimel, Danacol and Evian. According to the report, the bulk of Danone's Indian business comes from packaged curds, and the dairy group is focused on offering "value-added" products.

"Ninety-five per cent of consumers make dahi at home. The objective for marketers is to offer value-added dahi. We are thus offering fortified dahi," said Jain.

 


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