Blog: Petah MarianDanone plans expansion in India

Petah Marian | 12 April 2011

With just-food at an industry conference looking at innovation in the UK, it is interesting to note Danone talking about plans to ramp up its expansion in India.

Danone India marketing head Swati Jain told the Times of India earlier this week that the manufacturer has a pipeline plan to bring some of its "blockbuster products" in two years.

While a Danone spokesperson was unable to comment any further on what its plans for the country may be, as it is currently in a blackout period ahead of its results announcement on Thursday, many of its international brands could be rolled out in the rapidly growing market.

Potential launches may include Activia, Actimel, Danacol and Evian. According to the report, the bulk of Danone's Indian business comes from packaged curds, and the dairy group is focused on offering "value-added" products.

"Ninety-five per cent of consumers make dahi at home. The objective for marketers is to offer value-added dahi. We are thus offering fortified dahi," said Jain.

 


BLOG

We wish you a merry Christmas

Today (23 December) is just-food's last day before closing for Christmas. We'll return, raring to go on Tuesday 3 January - but of course there's been plenty of top-notch content that has gone live in...

BLOG

UK food associations come together on Brexit

The plethora of food manufacturing associations in the UK has been argued by some to be an impediment to the industry coming to a coherent position on the aftermath of Brexit and on what the sector sh...

BLOG

Amazon cools talk of plans for wave of grocery stores

An update on Amazon's plans for the grocery sector. The usually reticent retailer has this week poured cold water on claims it has plans for 2,000 physical grocery stores....

just-food homepage



Forgot your password?