Blog: Danone sets up shop in Paris
Dean Best | 21 July 2011
Yoghurt fans in Paris now have more places to shop with the opening of three Danone Bars.
The Activia maker is looking to boost yoghurt consumption outside the home, with outlets selling customised fresh or iced dairy products not on sale in France's supermarkets.
"At home, yoghurt has found its place at the end of the meal. The situation is different for people having meals outside the home when only one person out of eight is including it in their meal," Danone told just-food.
The French food giant says the "healthy treats" on sale come in 80g, 150g and 250g sizes to which you can add toppings.
"We are competing with all the fast-food industry which offers products for the end of the meal or delectable offers," Danone said. "The advantage of this offer is the customization of size, the experience (fresh or iced dairy), the toppings and the benefits of yoghurt [which is] a healthy treat. It is a fair offer from a nutritional point of view with or without topping: for 100g, the fresh or iced dairy product contains less fat and sugar and more calcium than any other ice creams or cream desserts."
For now, the Danone Bars have been launched on a pilot basis. "We will take time to adjust or evolve the offer and concept," Danone said.
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