Blog: Dean BestDanone's Oikos tops US NPD poll - and here's the top ten

Dean Best | 24 April 2013

Underling the buoyancy of the Greek yoghurt sector in the US, Danone's Oikos brand has topped a poll of the best-selling new products in the US - and here we list the top ten.

 

The French food giant saw sales of its Dannon Oikos line reach US$283.8m last year as demand for Greek yoghurt in the US continued to grow, IRI's New Product Pacesetters survey said.

IRI measures the best-selling launches each year. The poll looks at sales of products in their first year at grocery, drug, mass market retailers, dollar and club stores, plus, for the first time, Wal-Mart outlets.

The top ten new products are listed below. In at two, Starbucks' K-Cups coffee reinforced the popularity of single-serve coffee at home. Dean Foods' TruMoo chocolate milk was fourth; flavoured milk is a segment keenly eyed by dairy companies, particularly in mature markets, as they look for areas of growth.

At eight was General Mills' Nature Valley protein bars, which has tapped into demand for on-the-go snacks while also offering a health benefit.

ConAgra Foods' Orville Redenbacher popcorn brand also featured on the list and looked to offer even more convenience from a snack - by providing consumers with a bowl they could then throw away, without using their own.

Not sure it would make this correspondent rush to the popcorn shelf but, hey, some do want ultimate convenience.

 


BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

BLOG

UK M&A deal volumes slide in early months of 2017

Fresh data from Grant Thornton indicates the number of mergers and acquisitions in the UK food and drink sector fell to the lowest level for over two years in the first quarter of in 2017 - but the ac...

BLOG

Food policy returns to focus in Westminster

Amid the political turmoil in the UK caused by the EU Referendum, the resignation of a Prime Minister, subsequent burning debates over the Brexit “divorce” settlement and now by the surprise announcem...

BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

just-food homepage



Forgot your password?