Blog: Digestion IS important - just ask the girls
Dean Best | 21 August 2007
In the corporate stampede towards meeting the consumer’s “need” for “healthier” products, hundreds, if not thousands of products, have been launched around in the world in recent months.
With every launch comes the associated press release, often with what appears to be a series of outlandish claims backed by the latest so-called “survey” of consumer attitudes.
And today (21 August), it seemed that General Mills had fallen into that trap with the announcement of the launch of Yo-Plus, a probiotic yogurt, in the US.
General Mills declared Yo-Plus would meet growing demand among US women for a way to better regulate digestion. And how did the company know that? Through the ubiquitous survey.
“A national survey,” General Mills claimed, “revealed that nearly 50% of women are extremely concerned with their digestive health and discuss the issue frequently.”
Really? Is that what women talk about now? “Digestive issues?” Doesn’t seem likely.
But alas, a quick survey around the just-food office, proved (once again) how little I know about the female of the species.
“Women claim to feel bloated a lot – probably more so than men because women are more conscious of their looks and weight – so women would be keen to try anything that would make them feel lighter and less bloated,” one said.
Perhaps, sometimes, us journalists can be a little too sceptical.
A year after union officials alleged Fyffes abused workers on plantations in Central America - and called on the produce giant to be kicked out of the Ethical Trading Initiative forum - the company is...
Much of the chatter about where 3G Capital could look next has centred on packaged food - but might the private-equity fund be about to extend its foodservice empire?...
Headlines that Mead Johnson's board has backed Reckitt Benckiser's takeover bid will no doubt overshadow the other news on the group this week – that it is facing a US lawsuit from a “whistle blower” ...
Kantar Worldpanel issued its monthly supermarket share data in the UK this morning - and the numbers showed a change in the identity of the country's top five food retailers....
- Focus: Nestle CEO plan to balance sales, earnings
- Does Kraft Heinz want to swallow Unilever whole?
- Will Kellogg's DSD exit help it grow in US snacks?
- Comment: Meal kits in US - don't believe the hype
- Is Mondelez's margin target hurting sales?
- Nestle plans restructuring as 2016 profit misses
- Danone eyes efficiency, agility with new structure
- Kraft Heinz pursuing Unilever in takeover move
- Kraft Heinz returns to organic growth, ups margins
- Danone sales dampened by Europe, China