Blog: Digestion IS important - just ask the girls
Dean Best | 21 August 2007
In the corporate stampede towards meeting the consumer’s “need” for “healthier” products, hundreds, if not thousands of products, have been launched around in the world in recent months.
With every launch comes the associated press release, often with what appears to be a series of outlandish claims backed by the latest so-called “survey” of consumer attitudes.
And today (21 August), it seemed that General Mills had fallen into that trap with the announcement of the launch of Yo-Plus, a probiotic yogurt, in the US.
General Mills declared Yo-Plus would meet growing demand among US women for a way to better regulate digestion. And how did the company know that? Through the ubiquitous survey.
“A national survey,” General Mills claimed, “revealed that nearly 50% of women are extremely concerned with their digestive health and discuss the issue frequently.”
Really? Is that what women talk about now? “Digestive issues?” Doesn’t seem likely.
But alas, a quick survey around the just-food office, proved (once again) how little I know about the female of the species.
“Women claim to feel bloated a lot – probably more so than men because women are more conscious of their looks and weight – so women would be keen to try anything that would make them feel lighter and less bloated,” one said.
Perhaps, sometimes, us journalists can be a little too sceptical.
Ask any FMCG executive to list the trends shaking up the sector and digital and e-commerce will be pretty high on the list. Drill down into that and Amazon will be one of the subjects in the digital s...
Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...
Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....
- The key questions for digital strategists in 2017
- Unilever 2016 investor day - the top takeaways
- Wessanen's move for Spain's Biogran - analysis
- Burger King, Jollibee: foodservice focus, Nov 2016
- Have food promotions reached tipping point?
- General Mills jobs to go in business revamp
- Verlinvest, China Resources invest in Oatly
- B&G acquires pasta sauce group Victoria Fine Foods
- Tyson sets up US$150m investment fund
- Japan's Nagatanien buys Chaucer Food Group