Blog: Easing the pain of going green
Catherine Sleep | 22 April 2004
Many of us like to feel we are good stewards and “do our bit” for the environment. But often it all feels like too much effort. Reducing packaging, buying fair trade, using efficient energy sources, taking the bus or bike instead of the car… it’s all possible but often we take the easier option and pay no heed to our conscience.
The UK’s National Consumer Council has come up with a proposal that should offer encouragement to green almost-wannabes. The NCC is suggesting a scheme for a smart card that consumers can use to acquire points for activities such as separating waste, buying sustainable products or having broken goods repaired rather than buying replacements. Points could then be redeemed for rewards such as cinema tickets or public transport vouchers.
I like it – with this kind of thing the carrot might prove a lot more effective than the stick, and it might just give consumers that extra little incentive actually to implement practices they already, in principle, support.
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
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