Blog: Easing the pain of going green

Catherine Sleep | 22 April 2004

Many of us like to feel we are good stewards and “do our bit” for the environment. But often it all feels like too much effort. Reducing packaging, buying fair trade, using efficient energy sources, taking the bus or bike instead of the car… it’s all possible but often we take the easier option and pay no heed to our conscience.

The UK’s National Consumer Council has come up with a proposal that should offer encouragement to green almost-wannabes. The NCC is suggesting a scheme for a smart card that consumers can use to acquire points for activities such as separating waste, buying sustainable products or having broken goods repaired rather than buying replacements. Points could then be redeemed for rewards such as cinema tickets or public transport vouchers.

I like it – with this kind of thing the carrot might prove a lot more effective than the stick, and it might just give consumers that extra little incentive actually to implement practices they already, in principle, support.

Sustainability rewarded


BLOG

Fyffes to face Ethical Trading Initiative disciplinary committee

A year after union officials alleged Fyffes abused workers on plantations in Central America - and called on the produce giant to be kicked out of the Ethical Trading Initiative forum - the company is...

BLOG

Could 3G Capital's next move be in foodservice?

Much of the chatter about where 3G Capital could look next has centred on packaged food - but might the private-equity fund be about to extend its foodservice empire?...

BLOG

Safety allegations could tarnish Mead Johnson's reputation

Headlines that Mead Johnson's board has backed Reckitt Benckiser's takeover bid will no doubt overshadow the other news on the group this week – that it is facing a US lawsuit from a “whistle blower” ...

BLOG

The list of UK's top five grocers has a new member

Kantar Worldpanel issued its monthly supermarket share data in the UK this morning - and the numbers showed a change in the identity of the country's top five food retailers....

just-food homepage



Forgot your password?