Blog: Egg on Kraft’s face

Catherine Sleep | 12 January 2005

Contrary to advertising on a specific website like just-food.com, some online advertising leaves you open to exposure in places you wouldn’t expect, or want. This happened to Kraft Foods, whose executives were horrified to find out that ads for its products were appearing on a white supremacist website.

This happened because the website in question included a free search engine feature from Google. The latter company rapidly switched off the use of its technology on the white supremacy website after Kraft objected, but the experience must have left a sour taste in Kraft’s mouth.

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