Blog: Egg on Kraft’s face

Catherine Sleep | 12 January 2005

Contrary to advertising on a specific website like, some online advertising leaves you open to exposure in places you wouldn’t expect, or want. This happened to Kraft Foods, whose executives were horrified to find out that ads for its products were appearing on a white supremacist website.

This happened because the website in question included a free search engine feature from Google. The latter company rapidly switched off the use of its technology on the white supremacy website after Kraft objected, but the experience must have left a sour taste in Kraft’s mouth.

Nasty association


Lack of healthy options at UK attractions points to opportunity

A new report by the Soil Association has highlighted a lack of healthy lunch options at the cafes of some of the UK's most prestigious visitor attractions....


just-food hits the UK's airwaves

The BBC turned to just-food today for insight on the price dispute between Tesco and Unilever....


Ranjit Boparan buys another UK business out of administration

Just weeks after buying UK turkey processor Bernard Matthews from administration, food tycoon Ranjit Boparan has struck a similar deal....

just-food homepage

Forgot your password?