Blog: Egg on Kraft’s face

Catherine Sleep | 12 January 2005

Contrary to advertising on a specific website like just-food.com, some online advertising leaves you open to exposure in places you wouldn’t expect, or want. This happened to Kraft Foods, whose executives were horrified to find out that ads for its products were appearing on a white supremacist website.

This happened because the website in question included a free search engine feature from Google. The latter company rapidly switched off the use of its technology on the white supremacy website after Kraft objected, but the experience must have left a sour taste in Kraft’s mouth.

Nasty association


BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

BLOG

Premier Foods pension news offers cheer but challenges remain

Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....

BLOG

Another reshuffling of pack at Hain Celestial

Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....

BLOG

FrieslandCampina looking to sell final non-dairy asset

FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....

just-food homepage



Forgot your password?