Blog: End of the road for SureBeam

Catherine Sleep | 13 January 2004

US food safety company SureBeam has thrown in the towel and will be out of business by the end of the week. Never quite achieving profitability , the company has seen some 95% knocked off its stock market value in the last year.

SureBeam’s flagship product is irradiation for food products. After a number of years of relative calm, the controversial issue of irradiation is firmly back on the agenda of the world food industry. Despite the USDA approving the inclusion of irradiated ground beef in school meal programmes and the World Health Organisation and the American Medical Association endorsing the process, consumer acceptance remains sluggish.

The European Parliament has imposed a moratorium on the irradiation of almost all food, and consumer advocacy groups have voiced powerful opposition. SureBeam has long been relying on obtaining FDA approval for its petition to irradiate ready-to-eat foods. Due last February, approval was initially delayed to July, then October, and still it hasn’t been forthcoming. It’s now too late for SureBeam, which has been pinning its hopes on a technology whose day has simply not yet come.

SureBeam to file for bankruptcy


just-food hits the UK's airwaves

The BBC turned to just-food today for insight on the price dispute between Tesco and Unilever....


Ranjit Boparan buys another UK business out of administration

Just weeks after buying UK turkey processor Bernard Matthews from administration, food tycoon Ranjit Boparan has struck a similar deal....


Tyson Foods investors left to chew over analyst claims

Shares in Tyson Foods slumped on Friday, closing down almost 9% after an analyst claimed a lawsuit facing the company could hit the US meat titan....

just-food homepage

Forgot your password?