Blog: Fabulous Cadbury billboard

Catherine Sleep | 6 September 2006

Yes, a good news story about Cadbury Schweppes. I’ve just seen a picture of this fabulous billboard advertisement the company has been using in Canada. Instead of a flat paper billboard they’ve used a 3D mock-up of a massive bar of Dairy Milk, with little real-looking people climbing all over it tearing off the foil. It makes you want to get stuck in too.

Ingenious. Eye-catching. And doubtless incredibly expensive. So what with the costs of the ‘little salmonella problem’ I guess we won’t be seeing any in the UK for a bit.

 Photo by

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