Blog: Flaky cereal
Catherine Sleep | 13 July 2006
It is a truth universally acknowledged, that the etiquette surrounding the bottom of a cereal packet is highly contentious. At what point do you abandon the increasingly powdery dregs, and move on to the next packet? This varies from product to product, but more importantly, from one individual to another.
Personally, I’m not a breakfast person. I labour through it as I know it’s the right way to ‘set myself up for the day’, but it’s a chore rather than a pleasure. So my tolerance is really quite feeble of the broken flakes and dust at the lower reaches of each packet of my everyday cereal of choice (which shall remain nameless but is one of the less exciting offerings from a Well Known US-based Cereal Manufacturer). The bottom, say, eighth, of the packet regularly ends up in the rubbish bin.
When this came to the attention of my then-boyfriend, it precipitated a storm of recrimination; such was the degree to which it offended his sense of parsimony. I believe to this day that it set our courtship back several months, and it was only when I promised to try harder that things moved on and rings were exchanged.
My attitude may have improved, but I don’t believe this aspect of the cereal business has. Isn’t there something manufacturers can do to make the flakes more robust? A change of recipe (although only in a nice healthy way with no nasty additives, naturally)? How about better packaging or gentler distribution methods? There must be something!
Nestle, set to welcome a new CEO on 1 January, has announced more changes to the make-up of its senior management team....
Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...
The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....
Hershey made an unusual announcement today (20 September), sharing its own sales data for the last four weeks to assuage any possible investor concern over figures released by Nielsen....
- Interview: Mondelez's outlook for China
- Interview: Mondelez eyes sweet success in China
- General Mills on Q1, innovation, margins
- How food companies involve staff in sustainability
- What next for Bernard Matthews? - comment
- Ireland unveils national plan to tackle obesity
- Aryzta FY profits fall
- ConAgra acquires Frontera Foods' "gourmet" brands
- Nestle close to finalising Garoto deal
- Aryzta appoints Gary McGann as chairman
- Global Chocolate Confectionery Overview: Challenges, Opportunities and Risks
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Global Foodservice Market 2016-2020
- Constellation Brands, Inc. (STZ) - Financial and Strategic SWOT Analysis Review
- Global Food and Drinks Closures: Performance and Opportunities