Blog: Follow the Honey Monster…
Catherine Sleep | 2 August 2006
Having grown up in the 1970s, I find it exciting that the Honey Monster has a new home. Big Bear, established in 2003 to acquire Fox’s Confectionery from Northern Foods, has a stated mission of acquiring what it calls ‘under-invested heritage brands’ and then building them.
Big Bear has just announced it will buy Sugar Puffs and Harvest Cereal Bar brands from Quaker. Harvest, yeah well, whatever, but hey, the Honey Monster’s on the move…..!
“Tell them about the honey, Mummy!” and so on.
It appears I’m not alone in wallowing in nostalgia, as 63% of current consumers of this out-and-out kids’ product are adults. This could of course be linked to the fact that it has the word Sugar in its name, which currently vies with Salt as Worst Offender in the child nutrition sector. This will indeed prove the biggest challenge for its new owner as it will need to take account of a heightened public awareness of health issues.
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
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