Blog: Food Advertising Unit
Catherine Sleep | 8 July 2003
Together with the FAU representatives, the group of food, health and parenting journalists sitting around the breakfast table engaged in a “lively debate” about the rights and wrongs of different marketing campaigns and their impact on market size and share. As the chitchat rumbled on over a bowl of extremely tasty raspberries, I mentioned how surprised I’d been when Cadbury recently launched its highly controversial campaign exchanging chocolate wrappers for school sports equipment. To me it had been an exercise in irony too far, destined to provoke scorn and accusations of hypocrisy and really a bit daft – regular readers will recall I said as much in my weekly newsletter (issue 166).
However, FAU director Jeremy Preston pointed out that, since 4000 schools had signed up for it, maybe I’d missed the point. Perhaps so – it would be good to hear from Cadbury about the success or otherwise of the campaign a year or two down the line.
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
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