Blog: Dean BestFood brands have yet to fully exploit the rise of online grocery

Dean Best | 23 September 2015

Food manufacturers face growing e-commerce market

Food manufacturers face growing e-commerce market

Online selling still represents a huge opportunity for food manufacturers to develop a better understanding of their shoppers and to reach them directly, according to a new report set to be published next month.

The report, How Brands Can Win in Online Grocery, written by Professor David Hughes, Emeritus Professor of Food Marketing at Imperial College London, and Miguel Flavián, states searchability - the ease of which their products can be found in e-commerce grocery stores - is a decisive factor in the successful online merchandising of packaged food.

The authors also argue manufacturers, frustrated with the constraining limitations of the traditional supermarket grocery model, are now turning to the web build direct relationships with consumers, offer new products and services and drive sales.

Writing in the report, author Miguel Flavián said: "Online, consumers search for the best choice and price, and the fastest service; and companies which provide these successfully will be rewarded by their customers.

"We have a generation of consumers who have learned how to be savvy online shoppers, but hot on their heels is another generation that considers online shopping to be the norm."

The importance of consumer reviews, direct selling, and mobile shopping, including the use mobiles by consumers when in store, are also examined.

The report will be available on just-food in mid-October. However, people who take out an annual subscription to just-food before 30 September, at a 35% discount on standard pricing, will receive a free copy of the full report well in advance of its publication. To take advantage of this offer click here.

NEWS

Hormel Foods still feeling pressure from turkey

Hormel Foods today (25 May) maintained its forecast for annual earnings - a prediction it revised in February - but the company cautioned its profits could fall at "the lower end" of its projected ran...

BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

ANALYSIS

The small can be powerful in Australia - analysis

The growth of Australia's grocery market is slowing but there remains opportunities for smaller brands to exploit. Nicholas Hill, senior account manager at IRI, looks at where those pockets are....

BLOG

UK M&A deal volumes slide in early months of 2017

Fresh data from Grant Thornton indicates the number of mergers and acquisitions in the UK food and drink sector fell to the lowest level for over two years in the first quarter of in 2017 - but the ac...

BLOG

Food policy returns to focus in Westminster

Amid the political turmoil in the UK caused by the EU Referendum, the resignation of a Prime Minister, subsequent burning debates over the Brexit “divorce” settlement and now by the surprise announcem...

BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

just-food homepage



Forgot your password?