Blog: Food companies hungry for Suarez spotlight
Dean Best | 25 June 2014
Brand owners from Mars Inc to Mondelez International were very quick off the mark yesterday after Uruguay footballer Luis Suarez allegedly bit an Italian opponent at the World Cup in Brazil, taking to Twitter to grab a chunk of the spotlight for themselves.
Cheeky marketeers at brands including Snickers and Trident speedily posted Tweets in the aftermath of the incident as the social network buzzed over whether Suarez - who has previous - had bit an opponent again.
Snickers gave us this effort:
— SNICKERS® (@SNICKERS) June 24, 2014
While Trident opted instead for a new tagline (of sorts):
Chew Trident. Not soccer players. #ITAvsURU
— Trident Gum (@tridentgum) June 24, 2014
Anheuser-Busch InBev's Budweiser brand, the World Cup's "official beer", chimed in with:
— Budweiser FC (@BudweiserFC) June 24, 2014
In the UK, restaurant chain Nando's was one of the first to spot the marketing opportunity:
— Nando's (@NandosUK) June 24, 2014
While, in Suarez's native Uruguay, where his bad-boy reputation has been sent up in other ad campaigns, McDonald's suggested the footballer visit one of its restaurants:
Hola @luis16suarez, si te quedaste con hambre vení a darle un mordisco a una BigMac ;)— McDonald's Uruguay (@McDonalds_Uy) June 24, 2014
If, however, Suarez, Uruguay's talisman, is thrown out of the tournament (as many argue he should be), one wonders whether McDonald's local management will be choking on the gherkins as that will surely spell the end of the nation's chances in Brazil.
France's fifth- and sixth-largest retailers, Auchan and Système U, are to team up on buying - with the companies to work together when dealing with international brands....
The UK's food and drink sector is working to attract the "next generation of leaders" through efforts such as the Feeding Britain's Future initiative - but is this too little too late?...
Just days after Copa-Cogeca's groans the EU's measures to support fruit and veg producers after Russia's import ban were "not nearly enough", the European Commission has put a temporary halt on the me...
Dmitry Medvedev has announced Moscow's plans to invest "tens of billions of roubles" into the country's agriculture sector, a move that would appear a way to alleviate the impact within Russia of its ...
- Focus: The impact of Heinz's stevia ketchup
- Focus: Gen Mills turns to M&A to bolster US ops
- Comment: Kingsmill "youth" appeal bodes well
- BRICs: How dairy deal bolsters Lactalis and BRF
- Viewpoint: US health food in play - at a price
- Arla joins race for Egypt's Arab Dairy
- Glanbia to buy US sports nutrition firm Isopure
- Mondelez pauses production at Cadbury Oz site
- Danone to close plant in Russia
- Burton's "eyeing" United Biscuits merger