Blog: Dean BestFood companies hungry for Suarez spotlight

Dean Best | 25 June 2014

Brand owners from Mars Inc to Mondelez International were very quick off the mark yesterday after Uruguay footballer Luis Suarez allegedly bit an Italian opponent at the World Cup in Brazil, taking to Twitter to grab a chunk of the spotlight for themselves.

Cheeky marketeers at brands including Snickers and Trident speedily posted Tweets in the aftermath of the incident as the social network buzzed over whether Suarez - who has previous - had bit an opponent again.

Snickers gave us this effort:

While Trident opted instead for a new tagline (of sorts):

Anheuser-Busch InBev's Budweiser brand, the World Cup's "official beer", chimed in with:

In the UK, restaurant chain Nando's was one of the first to spot the marketing opportunity:

While, in Suarez's native Uruguay, where his bad-boy reputation has been sent up in other ad campaigns, McDonald's suggested the footballer visit one of its restaurants:

If, however, Suarez, Uruguay's talisman, is thrown out of the tournament (as many argue he should be), one wonders whether McDonald's local management will be choking on the gherkins as that will surely spell the end of the nation's chances in Brazil.

 

 

BLOG

Kellogg takeover chatter cools

Market speculation over a possible takeover of Kellogg surfaced this week, with the snacks-to-cereal maker linked to both Kraft Heinz and Coca Cola Co....

BLOG

More understanding needed of GMOs among consumers

The introduction of legislation requiring the labelling of GMOs in the US has gathered widespread public support....

BLOG

UK report examines "risks and challenges" to food system from climate change

The impact on the global food system is one of "six key priority areas" highlighted in the UK Climate Change Risk Assessment 2017 report, which sets out "the most urgent risks and opportunities" arisi...

BLOG

Brexit – the just-food confidence survey

Following last month's referendum in the UK on the country's membership of the European Union, the repercussions from the decision to leave have been felt far and wide....

just-food homepage



Forgot your password?