Blog: Dean BestFood companies hungry for Suarez spotlight

Dean Best | 25 June 2014

Brand owners from Mars Inc to Mondelez International were very quick off the mark yesterday after Uruguay footballer Luis Suarez allegedly bit an Italian opponent at the World Cup in Brazil, taking to Twitter to grab a chunk of the spotlight for themselves.

Cheeky marketeers at brands including Snickers and Trident speedily posted Tweets in the aftermath of the incident as the social network buzzed over whether Suarez - who has previous - had bit an opponent again.

Snickers gave us this effort:

While Trident opted instead for a new tagline (of sorts):

Anheuser-Busch InBev's Budweiser brand, the World Cup's "official beer", chimed in with:

In the UK, restaurant chain Nando's was one of the first to spot the marketing opportunity:

While, in Suarez's native Uruguay, where his bad-boy reputation has been sent up in other ad campaigns, McDonald's suggested the footballer visit one of its restaurants:

If, however, Suarez, Uruguay's talisman, is thrown out of the tournament (as many argue he should be), one wonders whether McDonald's local management will be choking on the gherkins as that will surely spell the end of the nation's chances in Brazil.

 

 

BLOG

Industry needs to nudge consumers along road to health

How can diet-related ill-health be tackled? How can the health and wellbeing of the population improve? Such a complex issue is often reduced to soundbites and brickbats, with industry in the firing l...

BLOG

Australia's dairy industry hails China trade deal

Dairy processors in Australia believe the agreement between Canberra and Beijing will make them more competitive in a key export market....

just-food homepage



Forgot your password?