Blog: Food companies hungry for Suarez spotlight
Dean Best | 25 June 2014
Brand owners from Mars Inc to Mondelez International were very quick off the mark yesterday after Uruguay footballer Luis Suarez allegedly bit an Italian opponent at the World Cup in Brazil, taking to Twitter to grab a chunk of the spotlight for themselves.
Cheeky marketeers at brands including Snickers and Trident speedily posted Tweets in the aftermath of the incident as the social network buzzed over whether Suarez - who has previous - had bit an opponent again.
Snickers gave us this effort:
— SNICKERS® (@SNICKERS) June 24, 2014
While Trident opted instead for a new tagline (of sorts):
Chew Trident. Not soccer players. #ITAvsURU
— Trident Gum (@tridentgum) June 24, 2014
Anheuser-Busch InBev's Budweiser brand, the World Cup's "official beer", chimed in with:
— Budweiser FC (@BudweiserFC) June 24, 2014
In the UK, restaurant chain Nando's was one of the first to spot the marketing opportunity:
— Nando's (@NandosUK) June 24, 2014
While, in Suarez's native Uruguay, where his bad-boy reputation has been sent up in other ad campaigns, McDonald's suggested the footballer visit one of its restaurants:
Hola @luis16suarez, si te quedaste con hambre vení a darle un mordisco a una BigMac ;)— McDonald's Uruguay (@McDonalds_Uy) June 24, 2014
If, however, Suarez, Uruguay's talisman, is thrown out of the tournament (as many argue he should be), one wonders whether McDonald's local management will be choking on the gherkins as that will surely spell the end of the nation's chances in Brazil.
Today (23 December) is just-food's last day before closing for Christmas. We'll return, raring to go on Tuesday 3 January - but of course there's been plenty of top-notch content that has gone live in...
The plethora of food manufacturing associations in the UK has been argued by some to be an impediment to the industry coming to a coherent position on the aftermath of Brexit and on what the sector sh...
- Comment: Premier has more to ponder than Brexit
- 2017: three major drivers of M&A strategy
- The food market in 2017 - consumer trends and M&A
- Trump seen as negative for global food trade
- Analysis: B&G Foods balancing growth and decline
- Premier Foods issues profit warning
- Nestle mum on Mead Johnson takeover talk
- Mondelez sells Vegemite to Bega
- Kellogg to slash 250 jobs
- Emmi to buy dessert maker Italian Fresh Foods