Blog: Food companies hungry for Suarez spotlight
Dean Best | 25 June 2014
Brand owners from Mars Inc to Mondelez International were very quick off the mark yesterday after Uruguay footballer Luis Suarez allegedly bit an Italian opponent at the World Cup in Brazil, taking to Twitter to grab a chunk of the spotlight for themselves.
Cheeky marketeers at brands including Snickers and Trident speedily posted Tweets in the aftermath of the incident as the social network buzzed over whether Suarez - who has previous - had bit an opponent again.
Snickers gave us this effort:
— SNICKERS® (@SNICKERS) June 24, 2014
While Trident opted instead for a new tagline (of sorts):
Chew Trident. Not soccer players. #ITAvsURU
— Trident Gum (@tridentgum) June 24, 2014
Anheuser-Busch InBev's Budweiser brand, the World Cup's "official beer", chimed in with:
— Budweiser FC (@BudweiserFC) June 24, 2014
In the UK, restaurant chain Nando's was one of the first to spot the marketing opportunity:
— Nando's (@NandosUK) June 24, 2014
While, in Suarez's native Uruguay, where his bad-boy reputation has been sent up in other ad campaigns, McDonald's suggested the footballer visit one of its restaurants:
Hola @luis16suarez, si te quedaste con hambre vení a darle un mordisco a una BigMac ;)— McDonald's Uruguay (@McDonalds_Uy) June 24, 2014
If, however, Suarez, Uruguay's talisman, is thrown out of the tournament (as many argue he should be), one wonders whether McDonald's local management will be choking on the gherkins as that will surely spell the end of the nation's chances in Brazil.
The UK's Serious Fraud Office has launched an investigation into the GBP263m (US$424.6m) black hole in Tesco's accounts, the retailer confirmed today (29 October)....
A mobile app that claims to be the "most comprehensive food-rating database available" to US consumers has raised the hackles of the country's food manufacturers....
Just weeks after announcing a purchasing tie-up in France with local rival Systeme U, Auchan has outlined an international agreement with Germany's Metro Group....
Tesco has reported a massive 92% drop in first half profits as the accounting fiasco continues to widen....
- On the money: Spreads, ice cream top Unilever woes
- Why data is key to shopper satisfaction
- Short-termism decides Chiquita's future
- Growth question hangs over refocused Premier
- Sustainability Watch: Roberto Ciati, Barilla
- Glanbia chairman to step down
- General Mills to launch "Ancient Grains" Cheerios
- Hershey lowers FY sales, earnings forecasts
- Mondelez evaluating Oreo production in Morocco
- Kerry rebrands Wall's microwave sausages