Blog: Dean BestFood crisis? Pah, Asda are selling 2p sausages!

Dean Best | 4 June 2008

With riots over food shortages breaking out in countries from Haiti to Egypt and the outlook for global food production bleak, you’d be forgiven for thinking the world is facing something of a food crisis.

You’d be right, of course, but don’t worry about all that doom and gloom emanating from the UN Food Summit in Rome – because those kind folk at Asda are selling sausages for 2p!

Yes, while more people around the world are going hungry, those kind folks at Asda are selling cut-price bangers!

Alas, not everyone will be popping into their nearest Asda to stock up on cheap sausages.

“Good old Asda, always concerned for its customers, hardly a thought for its profits,” grumbles Bob Farrand, national director of the Guild of Fine Food.

“Will supermarkets ever look beyond the next set of trading figures and consider even the medium term impact of their quest for cheap food? Now that world grain shortages are forcing up pork prices and pig farmers are dying on their feet, what does Asda do? Launch a 2p sausage.”

For its part, Asda reckons it is merely helping cash-strapped UK families. “We thought the idea of a 2p sausage would be welcome news in the aisles,” insists Asda sausage buyer Jenny Liggat.

“Families are feeling the impact of the credit crunch in their pockets.”


BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

BLOG

Premier Foods pension news offers cheer but challenges remain

Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....

BLOG

Another reshuffling of pack at Hain Celestial

Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....

BLOG

FrieslandCampina looking to sell final non-dairy asset

FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....

just-food homepage



Forgot your password?